I wasn’t one of those kids who knew exactly what they wanted to do when they grew up. Some kids want to be doctors or veterinarians or teachers from the first time they’re asked that question until they graduate from college with a job lined up. What I wanted to be when I grew up had something to do with reading and writing and books – and to be a princess, of course. Skip to college admissions time, and I just knew I wanted to be a music teacher… but you can’t be a music teacher if you aren’t accepted to [...]

Remember when your mom first joined Facebook and wrote on your wall? How embarrassing. As more parents and grandparents joined the network, I began worrying that this awesome social gathering space wasn’t going to be so awesome anymore.   As Facebook opened the platform to businesses through Pages, the site became less about connecting with friends and more about reading news story after news story after cooking video after meme. For a while, Facebook encouraged it. As I continued honing my social media marketing skills, Facebook continuously tweaked its algorithms. Managers had to learn to stay up to speed on every [...]