Lauren Sanders, Vice President of Account Services and Partner

Top PR Trends for 2018: Part 2

If you’re like most busy marketers or entrepreneurs, you barely have time to get through your own to-do list, let alone research and stay on top of the latest PR trends that can help your brand increase its visibility and attract more customers. We’re here to help. Today, we’re continuing our two-part series on the top PR trends for 2018. My colleague Megan Custodio shared some incredibly valuable insight on the continued rise of influencer marketing and the evolution of the press release in her blog post last week. This week, we’re diving into two other big PR trends shaping the ...

By Lauren Sanders|2018-01-25T16:53:36-05:00January 26th, 2018|Public Relations, Media Relations, Media Strategy, Social Media, Thought Leadership|0 Comments

Four ways your brand can benefit from a media tour

While social media has made journalists more accessible than ever, and a well-crafted email pitch can secure phenomenal media coverage for your brand, there’s still no substitute for meeting face-to-face with a journalist to share your story. Do you have a great company story, product or service for which you’ve struggled to get media coverage? Here are four reasons why a media tour might make sense for your brand: You have a product or service to demo. Some products and services are more challenging to get attention in the media simply because they aren’t convenient for a journalist to try out ...

By Lauren Sanders|2017-05-03T10:59:13-04:00October 25th, 2016|Thought Leadership, Communication, Media Relations, Media Strategy|0 Comments

How to get media coverage for your next company event

Event planning is not for the faint of heart. But the added responsibility of inviting the media and securing press coverage for an event is enough to make even the most seasoned event planner’s stress level go off the charts. We’re here for you. And we’re sharing some of our secrets to success. At any given moment, our agency is working tirelessly on behalf of our clients to invite journalists and online influencers to grand openings, launch parties, philanthropic donations and other company events that need to receive maximum exposure in the media and online. We’ve even donned superhero capes for ...

By Lauren Sanders|2016-04-06T11:22:34-04:00April 6th, 2016|Event Planning, Client Coverage, Client Relationships, Communication, Content, Event Promotion, Events, Grand Opening Event, Indy, Media Relations, Media Strategy|0 Comments

Dittoe PR media coverage highlight reel: Feb. 18-22, 2013

At Dittoe PR, we love telling our clients’ stories to the media – and it shows! From The New York Times to key industry trade publications, Dittoe PR clients made headlines this week.

By Lauren Sanders|2013-03-05T10:48:13-05:00February 22nd, 2013|Client Coverage, Communication, Media Relations|0 Comments