Social media is the easiest and most cost-effective way to build awareness for your brand right now. However, in order for social media to do what it’s capable of, you have to pay attention to what’s working and what’s not. So, how do you do that? It’s simple: tracking social media analytics (SMA).
Even though many companies use social media to promote their brand, there is still some doubt surrounding its viability. Am I seeing results from social media? Are we actually engaging with prospects? Why are we spending so much time on these networks? These concerns are common, and some people will always be wary of social media. However, Forbes recently reported that the rising fad is here to stay and "the longer you wait, the more you have to lose." Here’s a list of potential benefits your business could realize by using social media marketing: Increased brand recognition Improved brand loyalty More [...]
Burgers, bologna, brats, bourbon and beer. What more could you ask for? Award-winning chef Michael Symon is now offering all of his favorite “B’s” to Indy with his restaurant chain, B Spot Burgers.
While there are many viable project management solutions on the market, Brightpod is a great fit for the creative, organized, and collaborative team—especially for PR professionals.
Email has quickly become the preferred method of communication for pitching in public relations. In fact, did you know that 64 percent of journalists prefer PR pros to follow up on pitches via email? Since PR pros are constantly sending and receiving emails, however, keeping a clean inbox can become tough. Fortunately, there are resources that can solve this issue.