Kate Shambrook

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So far Kate Shambrook has created 2 blog entries.

Don’t Panic! Here Are The Top Crisis Communications Strategies

From large corporations to schools, government entities and even your friendly, neighborhood ice cream shop, every organization – large and small – will undoubtedly experience a crisis at one time or another.   And while every situation is different, one thing remains the same – the decisions you make regarding crisis communications will either help your company ride out the chaotic roller coaster or, if you’re not careful, cause lasting damage to your brand.   Following the crisis communications strategies listed below could help you protect your organization during a difficult time.   Preparation is Key While it’s impossible to know [...]

By |2017-11-30T10:29:16-05:00November 30th, 2017|Crisis Communications|0 Comments

Telling the right story at the right time: the art of ‘newsjacking’

We are strong believers that every brand, company and founder has a compelling story to share. From advice on bolstering employee engagement to international travel tips or the proper disposal of pharmaceutical waste, every company can and should be an expert within their industry. And while most companies recognize their expert potential, it can sometimes be difficult finding the medium in which to share their stories. How can a startup or small business break through the chatter to ensure they are reaching their target audience? Is it possible for a vendor to position themselves as an expert in their industry without [...]

By |2017-06-14T10:01:03-04:00June 14th, 2017|Media Relations|0 Comments