Kasie Pieri

About Kasie Pieri

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So far Kasie Pieri has created 8 blog entries.

Dittoe PR Hits Another Hole-in-One at the 2019 BMW Championship

Since 2012, Dittoe PR has worked alongside the Western Golf Association to promote the BMW Championship, the penultimate event in the FedExCup Playoffs that invites the 70 best golfers in the world to compete for a $9 million prize. 2019 marked Dittoe PR’s fourth BMW Championship partnership to date and we were thrilled to be back. Held at the iconic Medinah Country Club in Medinah, Illinois, our team of PR experts were excited for another year of building awareness and stimulating excitement around the tournament’s return to the Chicago suburbs. Building Awareness Pre-Tournament One major change for the 2019 BMW Championship [...]

By |2019-10-31T13:19:54-05:00October 15th, 2019|Client Coverage|0 Comments

Easy Ways to Amplify Media Coverage (Outside of Social Media)

Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media coverage. Since we already gave you a rundown on how to amplify media coverage via social media, here are some additional ways PR professionals can widen the reach of secured stories. COMPANY WEBSITEA company website is the heart of any brand, so leverage this space as a media amplification tactic by creating a landing page for company [...]

By |2019-07-22T16:41:26-05:00April 11th, 2019|Public Relations|0 Comments

How to Build A Successful Media List to Generate Coverage

The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you may be wondering, what is a media list? Simply put, its compilation of reporters organized for the sole purpose of pitching them story ideas on behalf of your client. Its highly organized and updated frequently to accommodate today’s fast-paced, ever-changing journalism landscape. It’s also customized per story idea. If this sounds like a ton of work, it [...]

By |2018-11-08T13:54:52-05:00November 8th, 2018|Client Coverage, Media Relations|0 Comments

Why Setting a PR Strategy Makes all the Difference

Public relations has the power to build platforms of perception, influence, credibility and prominence. At its cornerstone is strategic planning, which provides a foundation for all actionable communication activities. It also establishes clear-cut goals and builds upon realistic expectations for each client to guarantee success while simultaneously increasing brand awareness.   At Dittoe PR, we firmly believe that a one-size-fits-all approach to strategic planning does not exist. They’re built on similar formats of interrelated components, but take different forms, serve specific needs and possess varied purposes. That’s why we work with each client closely to determine the best action plan to [...]

How to Navigate A PR Crisis In Six Simple Steps

Bad reviews. An executive scandal. International data breach. A product malfunction. These are all examples of a PR crisis that many businesses have had to overcome, and they won’t be the last.   In today’s age of social media and innovation, the likelihood of a business facing a PR crisis continues to soar. While no one expects you to be perfect, how you respond can either give you a much-needed image boost or significantly damage your brand, alienating your customer base.   When a crisis does arise, use these helpful tips to navigate through the storm:   Appoint a response team. [...]

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