Dittoe dominates the BMW Championship scorecard, helping client Western Golf Association win PGA TOUR tournament of the year honor...
...To the rescue are online services that allow journalists to submit interview requests for experts or real-life subjects on their topic du jour. Popular connectors are ProfNet and Help a Reporter Out.
The news hole has shrunk. Air time has been squeezed. As a PR pro, you have to realize that reporters get exponentially more emails than requests you receive to brainstorm ways to publicize your clients.
“Like every great religion of the past we seek to find the divinity within and to express his revelation in a life of glorification and the worship of God. These ancient goals we define in the metaphor of the present — turn on, tune in, drop out.” - Timothy Leary, 1966 Let's do a quick experiment. Scan your Twitter feed and Facebook news feed. How many "Five Ways To" or "The Top Five Tips On" or "Ten Keys To" lists do you see? Probably a lot. With the advent of social media we've become knowledgeable in a lot of things and [...]
I’ve traded my reporter’s notebook for a shiny laptop. Corporate upsizing at the country’s largest newspaper conglomerate? Hardly. After 15 years as a newspaperman, I’m now a public relations account executive. From hack to flack. And I couldn’t be happier. But as a reporter, I used to loathe what I am now. Pesky morning phone calls from overly perky PR people? Sand in the bathing suit to a burned-out, caffeine-dependent grunt. Incessant emails. More phone calls. Make it stop! The truth is: We might complain, but we need each other. There. I said it. My reporter’s notebook just rolled over in [...]