Haley Williams

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So far Haley Williams has created 6 blog entries.

Four Mistakes In Your Crisis Communications Plan

*Spoiler Alert*: This post contains spoilers from Spider-Man: Far From HomeLet’s say you’re Spider-Man. You just got done saving the world from Mysterio when that jerk releases your secret identity to the world. Sounds like a crisis for Peter Parker, amirite? While MCU fans will have to wait a couple years to find out how the web-slinger responds, you shouldn’t hesitate to start planning your own crisis communications plans. Hopefully evil, power-hungry maniacs aren’t going to set you up, but there are a myriad of other situations that could happen to your company at any given moment. Today we’re going to [...]

By |2019-10-31T13:18:13-04:00October 10th, 2019|Crisis Communications|0 Comments

Tips For Tackling Social Issues Using a Brand Purpose

According to a recent study, 69% of U.S. adults use at least one social media site. That’s a hefty portion of the population, making social media a powerful tool for marketing, sales, and advertising. It also makes it a powerful tool to advocate for social causes or bring attention to social issues. This can be tricky territory for a company profile, as brands often don’t want to offend or scare off consumers that may have different viewpoints. And this is a real risk. We’ve seen it often enough with calls to boycott Starbucks or boycott Nike that smaller companies may not be willing [...]

By |2019-10-31T12:59:59-04:00August 8th, 2019|Social Media|0 Comments

How to Make the Most of Client Onboarding

When you’re living the agency life, clients are a pretty big part of the deal. As in, the biggest part. Our blog is full of useful content detailing how to get the most coverage for your clients, how to leverage that coverage on and off of social media, and dozens of other topics related to client success. But today, we’re going to back it all the way up to the beginning and talk about client onboarding. “Onboarding” a client is a term used when your business development team (in our case, the fabulous Lauryn Gray) has sealed the deal, signed the [...]

By |2019-07-22T17:04:08-04:00June 28th, 2019|Client Relationships|0 Comments

Using Data in Your Daily PR Initiatives

Marketing and PR were once considered the hardest departments for a business to quantify because there was a lack of definitive return on investment (ROI). With the rise of digital marketing, this has become a slightly mitigated problem with pay-to-click data, Google Analytics, and other various tools used to track engagements digitally. This is a far cry from trying to determine the sales impact of a billboard on the side of a highway, but it can still be challenging to prove that money invested in PR efforts has been felt by the company in one way or another. Fortunately, at Dittoe [...]

By |2019-07-22T16:42:04-04:00March 28th, 2019|Media Relations|0 Comments

How to Amplify Coverage on Social Media

At Dittoe PR, we often say that media relations is our “bread and butter,” but what does that really mean? Typically, we win big for our clients in securing national, local, and trade media coverage, and we’re always hungry for that next piece of media interest. While we always make sure to show the value of a piece of coverage to our clients, we can also help our clients amplify that coverage on their social media channels, as well as ours. Why share coverage on social media? For starters, studies show that in 2019 there will be an estimated 2.27 billion [...]

By |2019-07-22T15:45:21-04:00February 27th, 2019|Social Media|0 Comments
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