It’s not always easy to land your first PR agency gig without resources, connections and having fulfilled an agency internship (or two, or three…) first. Working in an agency requires a lot of intangible skills – such as initiative, agility, accountability and work ethic – that compliment more technical skills like writing and strategy. This is why Dittoe PR has long invested in its intern program and has become one of the most competitive and coveted PR agency internships in the Circle City. We’ve evolved our program and processes over the years to curate an internship program that ensures every aspiring [...]
Now more than ever, company culture is highlighted across all areas of business and is often a huge driver in new business, talent acquisition, company morale, employee retention and more. Dittoe Public Relations has always held company culture in high regard, constantly seeking new ways to evolve and improve perks, policies and day-to-day morale for its employees. Recently, we invited Katara McCarty, an organizational coach, speaker and author, to lead us on a six-month journey toward building a stronger company culture through unified personal and professional development. We dove right in by creating a fresh set of core values that [...]
As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me elsewhere, and I’ve spent nearly a decade working on the “dark side” of the media, as some (unfortunately) say. While I may not be reporting or a big-time magazine editor, working with media is one of the primary responsibilities of my job. And, the truth is that media jobs and PR jobs are far [...]
Although it’s been around for decades in the form of celebrity endorsements, influencer relations is the latest craze in public relations and integrated marketing and is only going to continue to grow in relevancy. Rightfully so, too, because if done correctly, partnerships with influencers equate to a more personal approach to telling your brand story and thus generate brand loyally over time. If you aren’t already incorporating influencer relations into your strategy, you are missing out on a huge opportunity. Working with an influencer can result in a number of things, including increased website traffic, social followers, new subscribers, brand [...]
In July 2015, the Indiana State Department of Agriculture launched the first statewide, state-supported program – Indiana Grown – that creates a clearer designation of which products are truly farmed, produced and/or processed in Indiana. Through Indiana Grown, the term “local” started to take on an entirely new meaning.