For those who missed it, LinkedIn quietly launched a complete redesign of its Company Pages that features a dramatically cleaner, easier-to-navigate interface.
Yesterday, Facebook quietly rolled out a new app that’s specifically designed for those who manage several Pages. The aptly named Pages Manager—which is especially useful for PR guys and girls who likely have their finger on the pulse of multiple Facebook Pages— allows users to more easily post status updates and share photos without having to go through the clunky process required to access Pages in Facebook’s core app.
...I recognize the power of Twitter and the positive impact it has made on media and society as a whole. It’s also an invaluable tool for PR pros; not only for engaging with reporters, but for engaging with publics. But it should NEVER be considered a top source for consuming media. By anybody. Ever.
...if you’re working with an SEO firm or are heavily invested in any kind of search marketing, you should know a little bit about Google Panda—the company’s latest algorithm released specifically to target sites that are gaming the system through unnatural and artificial link building tactics.
The personal networking benefits of LinkedIn are more well-known, so for this blog post, let’s focus on how to use LinkedIn’s Company Pages as part of a larger public relations strategy. Here are my top tips on how businesses can best take advantage of LinkedIn Company Pages.