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About Eric Kokonas

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So far Eric Kokonas has created 15 blog entries.

Is Your PR Working? Four Measurements to Consider.

For many companies, there’s no better feeling than seeing positive media coverage about your brand. Not only is it a powerful way to build credibility and raise awareness, but it’s also a great way to further your business objectives. That ...

We’re Hiring!

Hoping to avoid squeezing down into a job cannon? Well, then you're in luck because we're looking for a new Account Executive to join our team here at Dittoe PR. Check out our job description below and contact us if ...

By |2014-01-02T14:58:20-05:00January 2nd, 2014|Media Relations|0 Comments

The dirty secret about online content and shrinking attention spans

Shrinking attention spans and squirrel comparisons have become go-to arguments for why people can no longer be bothered to consume long-form articles or online videos lasting longer than two minutes. But this is a cop out. The real reason why people don’t consume longer forms of media is that most digital publishers don’t want them to.

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