For many companies, there’s no better feeling than seeing positive media coverage about your brand. Not only is it a powerful way to build credibility and raise awareness, but it’s also a great way to further your business objectives. That is, if you know which elements you should value and measure. While some PR agencies use publicity value as the be-all, end-all factor in determining the value of PR, we try to stay away from this as much as possible. Why? There are two main reasons. For one, the way that agencies arrive at this number is nebulous at best. Secondly, [...]
Hoping to avoid squeezing down into a job cannon? Well, then you're in luck because we're looking for a new Account Executive to join our team here at Dittoe PR. Check out our job description below and contact us if you think you have what it takes. Public Relations Account Executive Job Description Firm Description: Dittoe Public Relations, a fast paced Indianapolis-based public relations agency, was founded in 1999 on the premise that clients deserve better—a higher level of service and greater results. A premier public relations agency with high-tech roots, Dittoe PR has grown to include an impressive roster of [...]
The rules of SEO have changed—especially over the past two years. Updates to search engine ranking algorithms like Google’s “Panda” and “Penguin” mean you can no longer think in terms of keywords and inbound links alone. What matters now is quality, relevance and audience engagement.
Shrinking attention spans and squirrel comparisons have become go-to arguments for why people can no longer be bothered to consume long-form articles or online videos lasting longer than two minutes. But this is a cop out. The real reason why people don’t consume longer forms of media is that most digital publishers don’t want them to.
Last week, the Dittoe Public Relations team was given the opportunity to take a front row seat as hundreds of entrepreneurs, founders and creative technologists from across the country converged on Indianapolis for the city’s first startup conference, The Powder Keg.