Ashlea Alley

About Ashlea Alley

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So far Ashlea Alley has created 4 blog entries.

The Importance of Networking for PR Pros

As public relations and communications professionals, we’re no strangers to speaking with new people. Whether it’s clients, reporters or influencers – we are constantly networking. However, when was the last time you networked outside of the usual “people you kind of already know?” I’m talking about walking into a room and not knowing anyone. Does the thought alone make your hands sweat? If so, you aren’t alone! In fact, one in four professionals admit they don’t network at all. But let’s change that. Networking is a vital skill for PR and communications professionals. I’m a firm believer in stepping out of [...]

By |2019-07-22T17:01:37-04:00June 13th, 2019|Public Relations|0 Comments

Pitching 101: Media advisories, press releases and more

Being a young professional in the industry, many of my closest friends and family still don’t understand exactly what public relations and media relations consists of. To keep the conversation short and sweet, I describe my profession as “emailing reporters and asking them to cover my client’s story,” which isn’t technically wrong. But it’s also so much more than that. From drafting media advisories and finalizing press releases, to tailoring the perfect email pitch to the lifestyle reporter, my job can get pretty hectic! In order to get coverage for a client, these tactics are the most important pieces to the [...]

By |2019-02-19T18:19:36-05:00January 24th, 2019|Media Relations, Public Relations|0 Comments

Shifting Skillset for PR Pros: Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills, and could execute them well, you were bound to be a successful PR pro.   But, what about today? With the evolving skillset of PR professionals, it’s more important than ever to be armed with multiple proficiencies to develop and manage successful campaigns. In addition to the core competencies of a traditional PR professional, the following social media skills are key for any PR professional looking to grow within the industry. [...]

By |2018-10-31T09:22:45-04:00October 25th, 2018|Public Relations, Social Media|0 Comments

Four Benefits to Open Work Spaces

When stepping into the Dittoe PR office, you’ll notice we set things up a little differently than the traditional corporate office setting. We believe collaboration helps our team improve and excel by encouraging group brainstorms, team meetings, tactical collaboration efforts and more. So, we specifically designed our office space to be open concept so we could better serve our clients and each other.   According to American Express Forums, people are 12 percent more likely to report being happy with their job when they have freedom and autonomy in their work environment. We believe that in order for creative companies to [...]

By |2018-08-29T15:18:27-04:00August 30th, 2018|Communication, Public Relations|0 Comments