Because we only had access to the latest data for a brief period of time before outreach needed to begin, Dittoe PR was extremely proactive in researching potential pitching targets months in advance. Throughout 2020, we closely followed national storylines discussing the economy, real estate market and consumer behavior in connection to COVID-19. We knew the comprehensive 2020 moving data we’d have to share would add meaningful context to these continued storylines assessing pandemic happenings and trends.
And while it’s no secret Dittoe PR loves a coveted national media placement, we are aware of the tremendous value in localizing stories, especially since Atlas Van Lines has network moving agents in every state across the country. Because we had 2020 migration data specific to each state, Dittoe PR identified and personalized pitches to hundreds of local media outlets showcasing exactly what the data was, what it meant, and how it compared to their migration data in years past. Although much more time intensive, we were able to amplify Atlas’ study to even more potential customers and clients.