Senior Social Media Strategist
Skylar is the ultimate social media expert on the Dittoe PR team. She began as a PR intern at DPR in Spring 2016 after attending IU, then pivoted to create the first social media-specific role at the agency. She’s a Jill of all trades when it comes to social media, but prefers organic management, strategic development, and making memes to other facets of the industry. She enjoys working on both B2B and B2C social accounts, noting that managing both Indiana Sports Corp and the NCAA Final Four social media during the 2021 March Madness tournament was “one of the most challenging and rewarding accounts” she’s worked on to date.
When she’s not scrolling TikTok (for her roster of social media clients, she swears), she can be found volunteering at Indianapolis Animal Care Services or exploring the city’s east side creating Reels to promote local and small businesses in her neighborhood.
Reels vs. TikTok: Which Platform Should You Be On?
Instagram Reels and TikTok both share short-form vertical video content and offer in-app editing features. Both have great applications for social media marketing. But which one is right for your brand?
How to Build a Social Media Brand Kit
Proper branding is everything when it comes to having a strong social media presence. That’s why it’s crucial to create and reference a brand kit that clearly outlines your brand’s curated image.
5 Graphic Design Trends for 2023
Social media has a massive impact on the way people consume digital media, which is why user experience design is so important. Enter graphic designers to translate it all into the perfect gif or graphic. Here are 5 design trends to be on the lookout for in 2023.