Sarah Cox-Dedrick
Senior Account Manager
Sarah’s robust media relations experience includes securing local, trade and national stories, writing complex and quick-turnaround content, event planning and influencer relations, and more. Some of her clients include WGU Indiana, THE LUME Indianapolis and French Lick Resort, which included being a part of the movie premiere of “So Cold the River.” Sarah holds a degree from Ball State University and worked as the director of marketing for the Behavior Analysis Center for Autism prior to joining Dittoe PR. When she’s not working, you can usually find Sarah volunteering for the Fishers Advisory Committee on Disability, participating in a local event, networking downtown or on a plane to visit a new city.
Industry Articles
Public Relations in Times of National Tragedy
Profound tragedy is unfortunately a recurring part of our lives. When we have news to share, it can be a tricky question of what and when you should pitch. As humans, we want to be respectful. As PR professionals, we want to be sensitive to conditions and advise our clients and teams on the best course of action. See some tips on navigating public relations in times of national tragedy.
How to Turn a Press Release Into a National News Story
If there’s news to share, a press release is always the answer, right? It may be, but you’ll need to deploy more tools than just a release if you want national news coverage. Consider these questions in our latest blog.
How a PR Agency can Help With Branding, Social Media and Event Planning for Your Business
Did you know? Public relations dates back to the late 1800s and touches nearly every industry around the globe. It’s much more than drafting press releases these days, though, and present-day PR agencies can help with branding, social media and event planning. Read on to learn more.