Sarah Cox-Dedrick
Senior Account Manager
Sarah’s robust media relations experience includes securing local, trade and national stories, writing complex and quick-turnaround content, event planning and influencer relations, and more. Some of her clients include WGU Indiana, THE LUME Indianapolis and French Lick Resort, which included being a part of the movie premiere of “So Cold the River.” Sarah holds a degree from Ball State University and worked as the director of marketing for the Behavior Analysis Center for Autism prior to joining Dittoe PR. When she’s not working, you can usually find Sarah volunteering for the Fishers Advisory Committee on Disability, participating in a local event, networking downtown or on a plane to visit a new city.
Industry Articles
3 Reasons Your Company Should Budget for PR in 2024
Q4 is here, meaning many businesses and department leads are evaluating and finalizing their budgets for the upcoming year. Should PR make the cut? A strong PR strategy can take your business to new heights, especially during strained economic times. Here are 3 reasons your company should include PR in your 2024 budget.
Life in Plastic: It’s a PR-tactic!
The Barbie movie’s marketing campaign took over everything from Google to Xbox. Dittoe PR’s Mallory Smith and Kaitlyn Elpers identify PR takeaways any team can use.
Harnessing PR to Inform, Engage
PR manages how others see and feel about an organization or individual. The first step to shaping that narrative? Informing stakeholders. See how using PR to inform and engage the public, potential customers and investors, and employees can make an impact.
