Sam Sandala
Director of Accounts
Sam joined Dittoe PR with a deep background in communications. While serving as director of public relations for an Indianapolis marketing and communications firm, she led crisis communications, stakeholder outreach and engagement, media and influencer relations, strategy and planning, and content writing for clients in a variety of fields.
From healthcare and behavioral health to infrastructure and development to food and beverage, Sam plans strong strategies and executes them with award-winning precision. She has led four campaigns recognized with Pinnacle Awards by PRSA Hoosier Chapter and was herself awarded the Chapter’s 2024 Young Professional Award. Her recent volunteer roles include director of membership for PRSA Hoosier Chapter and serving on Indiana Sports Corp.’s Communications and Media Local Organizing Committee for the 2024 U.S. Olympic Team Trials in Indianapolis.
Sam was an NCAA Division I swimmer at IUPUI, where she graduated with a Bachelor of Arts in journalism with a concentration in public relations. When she’s not working with clients, you can find her working out or reading for one of her two book clubs with a cup of tea.
Industry Articles
When a crisis hits, we need to be in the trenches with you.
Crises rarely look the way you expect them to. They come in all shapes and sizes. The smallest incident can do the most harm to your reputation because it’s not what happened – it’s how people *perceive* what happened. PR Manager Alex Leix shares what she’s learned in crisis communications, and why your comms team needs to be in the trenches with you.
CLOSED: Public Relations Specialist
Update: This position has been filled. Dittoe Public Relations is seeking a PR Specialist to join the team this fall. PR Specialists are key drivers of proactive execution of public relations strategy, with emphasis on media relations and content creation. PR Specialists are expected to drive results while being guided by senior leadership on strategy and goal-setting.
Dittoe Public Relations Recognized with 2026 PRSA Hoosier Chapter Pinnacle Award
We are proud to share that Dittoe PR has been recognized with a second award for our 2025 media relations campaign for Carmel Christkindlmarkt, Inc! The PRSA Hoosier Chapter has awarded Dittoe PR with a 2026 Media Relations Program Pinnacle Award.


