Ryan Smart
Director of Accounts
Consumer packaged goods (CPG) is Ryan Smart’s bread and butter. He joins Dittoe PR with over eight years of public relations agency experience, and his deep CPG background includes working with internationally recognized brands such as M&M’s and Gatorade. Ryan’s specialty is tapping into culture to drive earned media coverage, and he is looking forward to applying his expertise to Dittoe PR’s roster of clients.
Outside of work, Ryan is a bodybuilder and has played soccer for over 20 years. He loves to read (especially mystery thrillers), and he’s planning his dream vacation to Hawaii with his husband and his family for January 2025.
Industry Articles
Brands Showing Up in AI Search Have Something in Common: Good PR
The way people find information is changing, and earned media is at the center of it. Third-party research has the numbers to back up the importance of PR in companies’ communications plans. Dive in to AI’s impact on discoverability and credibility.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
