Marissa Smith
Senior Digital Marketing Strategist
Marissa (she/they) is a multi-channel marketing mage, bringing a breadth of experience to Dittoe PR from previous roles at both agencies and nonprofit organizations. As Senior Digital Marketing Strategist, she develops and executes digital advertising campaigns for our clients that cohesively run alongside organic social media and public relations efforts.
Most recently, Marissa served in a dual-purpose account management and digital strategy role for a Texas-based SaaS agency specializing in healthcare marketing. In previous roles, they have led social media, brand positioning, SEO, stakeholder communications, business development, community engagement, website optimization and more.
In addition to her wide range of marketing expertise, Marissa has worked on such varied topics and projects from sheep farming to foot diseases, wastewater to international sports, and a number of social issues, including working with the ACLU of Indiana to help educate Hoosiers on reproductive rights.
Marissa studied journalism with a concentration in PR at Indiana University Indianapolis. In addition to her title as Senior Digital Marketing Strategist, she also accepts baker, cat mom, pisces queen, nerd and others. When they’re not working, Marissa can be found petting stray cats, reading fantasy novels, playing video games, wandering in the woods, or making art.
Industry Articles
Brands Showing Up in AI Search Have Something in Common: Good PR
The way people find information is changing, and earned media is at the center of it. Third-party research has the numbers to back up the importance of PR in companies’ communications plans. Dive in to AI’s impact on discoverability and credibility.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
