Katie Thoman
PR Coordinator
Katie brings a range of experience to Dittoe PR, from creating social media content to helping with nonprofit special events. She uses her Public Relations and English degree from Franklin College well while working with new clients and telling their stories. When she’s not working, you’ll find her reading, writing, watching movies and TV, or visiting museums.
Industry Articles
Brands Showing Up in AI Search Have Something in Common: Good PR
The way people find information is changing, and earned media is at the center of it. Third-party research has the numbers to back up the importance of PR in companies’ communications plans. Dive in to AI’s impact on discoverability and credibility.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
