Janet hails from Charlotte, North Carolina, and received her Bachelor’s degree from The University of North Carolina at Chapel Hill. She made the move to Indiana for Dittoe PR’s internship and has embraced her new Hoosier home as she has grown with the company. Today, Janet excels in drafting content for clients and securing coverage in industry trade publications. Her favorite clients range from local events like Indy Scream Park to national CPG brands like Vita Coco. She is co-internship coordinator with Natalie, helping to shape the next generation of PR pros.
“Should I hire a PR agency or just hire someone internally?” We hear this often on the business development side of things. There are major differences between hiring an agency and hiring an individual(s) in-house to oversee PR, and pros and cons for each. Here are some things to consider if your organization is weighing whether to hire a PR agency versus keeping or adding PR in-house.
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.