Janet Wasson
Account Executive
Janet hails from Charlotte, North Carolina, and received her Bachelor’s degree from The University of North Carolina at Chapel Hill. She made the move to Indiana for Dittoe PR’s internship and has embraced her new Hoosier home as she has grown with the company. Today, Janet excels in drafting content for clients and securing coverage in industry trade publications. Her favorite clients range from local events like Indy Scream Park to national CPG brands like Vita Coco. She is co-internship coordinator with Natalie, helping to shape the next generation of PR pros.
Industry Articles
3 Reasons Your Company Should Budget for PR in 2024
Q4 is here, meaning many businesses and department leads are evaluating and finalizing their budgets for the upcoming year. Should PR make the cut? A strong PR strategy can take your business to new heights, especially during strained economic times. Here are 3 reasons your company should include PR in your 2024 budget.
Life in Plastic: It’s a PR-tactic!
The Barbie movie’s marketing campaign took over everything from Google to Xbox. Dittoe PR’s Mallory Smith and Kaitlyn Elpers identify PR takeaways any team can use.
Harnessing PR to Inform, Engage
PR manages how others see and feel about an organization or individual. The first step to shaping that narrative? Informing stakeholders. See how using PR to inform and engage the public, potential customers and investors, and employees can make an impact.
