Twenty-four hours, 223,000 impressions and a heart-warming initiative
In August 2015, TCC, the largest Verizon Premium Wireless Retailer in the U.S., made a commitment that would forever impact the patients, parents and administration at Riley Hospital for Children as well as the company’s own employees. During a special presentation, TCC CEO Scott Moorehead announced a $1 million donation and multi-faceted 5-year partnership with Riley Children’s Foundation that is creating life-changing opportunities for the kids at Riley Hospital. A great story in People—secured by Dittoe PR—told the story of how TCC brought smiles and tears of joy to so many faces that day (the article was shared 8,500 times on social media alone).
Fast forward to March 1, 2016, when Dittoe PR had the opportunity to join TCC, a client of six years, in kicking off Child Life Month at Riley Hospital. The two organizations hosted a ribbon cutting for the new TCC Rainforest Activity Center, an area solely dedicated to therapeutic play for patients and families on the 7th floor of the hospital. TCC equipped the room with art supplies, tablets and a multi-media projector, in hopes of giving young patients a place to take their minds off their health issues and allow them to just be kids.
While TCC did an incredible job of outfitting the room, it was up to Dittoe PR to get this wonderful story told across Central Indiana. In just 24 hours following the event, Dittoe secured media placement on WRTV-TV (ABC), WTHR-TV (NBC) and WTTV-TV (CBS) as well as in Current in Carmel. The ad value of the TV spots alone added up to more than $8,200 with a total viewership of 223,000.
Needless to say, the day was a success for all in attendance. TCC’s ongoing investments in the local communities in which it does business are made possible through its Culture of Good program. At Dittoe PR, we’re thrilled to play a role in telling the story about all the good that TCC does.
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