Five Skills to Take PR Pros to the Next Level

There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients.

 

The way we communicate is constantly changing, which means PR professionals need to adapt quickly and creatively to share their message. If you want to get ahead and pick up a few tips and tricks to add to your toolbox, here are a few great places to start.

 

Invest in some design skills.

Being able to make an eye-catching infographic to wow your client no longer requires years of design school. Graphic design and public relations are often thought of as two separate disciplines, but a good campaign is strategic and cohesive. Being able to create a great design, whether it is for an infographic or a poster, can increase your impact. You can check out some video tutorials online (thanks, YouTube!) or even use free design software such as Canva.

 

Video is the future.

It’s hard not to notice video’s rapid rise in media. If this tactic isn’t part of your efforts this year, you are potentially missing out reaching a huge audience. 147 million Americans watch video on the internet, and that number continues to rise. To reach this audience, check out Instagram stories or IGTV, or plan a Facebook Live. For example, Dittoe PR used IGTV recently when sharing our favorite moments of 2018, and that video received more than 250 views. There are so many ways to engage with video – try some out!

 

Hone your photographic eye.

Whether you are taking photos at an event to send in a pinch or snapping a shot for social media, knowing how to take an eye-catching photo can give you a step up. Want to try it out? Try using different angles, light, and dimensions when taking photos. Practice your skills (even just on your iPhone!) and snap away.

 

Stay social media savvy.

Understanding two-way communication with your audience on social media platforms is key in today’s social media driven world. Social media is not only for sharing, it is also great for engaging and interacting with your followers. Create a social media plan, post consistently, and interact with your followers to build your community. And don’t forget to test out those new photos, videos and graphics you created!

 

Keep up to date.

In a rapidly changing industry, it’s important to keep up with the latest trends and tactics. Some easy ways to stay up-to-date include following PR blogs on Twitter, setting Google alerts and being involved in your local PRSA chapter. We also post more trends and tips on our blog.

 

At Dittoe PR, we are proud to provide results-focused campaigns and custom strategies for our clients. Interested in learning more? Contact Lauryn Gray at lauryn@dittoepr.com to set up a consultation for your company today!

 

By: Keeley Miller (Dittoe PR intern)

How to Stay Productive While Traveling for a Client

At Dittoe PR, we have the privilege of working with an abundance of national clients located across the United States. Keeping in touch with these clients regularly is easy (shout-out to technology), but on the occasion we need to connect with them for a strategic meeting, conference, event or face-to-face check-in, we find ourselves packing our bags and hitting the road.

 

As enjoyable as it is to take a break from the day-to-day office tasks and strategize with our clients over a cup of coffee or assist in putting on a major event, it can also be stressful at times. Back home in Indianapolis, the workdays carry on. Our email inbox doesn’t magically halt and each client’s account teams are still expected to execute efforts and drive results. So how do we, as professionals with multiple clients or projects, stay productive during travel? Well, with practice, planning and discipline, of course!

 

Plan Ahead.

Working with account teams has its perks, but don’t leave them hanging! Be sure to prepare your teams before you leave to ensure they are aware of travel plans, availability for communication and client work, and the best way to reach you.

 

A good rule of thumb is to schedule a quick meeting to hammer out any last-minute projects that need finished up before you leave or hand off any unfinished business that will need attention while you are traveling. At Dittoe PR we often collaborate on shared “planners” to track projects and priorities, so everyone is on the same page regardless of schedules. That way both parties feel prepared and confident to handle anything that comes their way.

 

Wi-Fi Works Wonders.

Whether you find yourself on a long flight or road tripping, the uninterrupted time to yourself may produce hours of productivity otherwise lost. If you are on a plane for an extended period, it may be a good idea to invest in Wi-Fi to research, write or answer emails.

 

On the other hand, if you are passenger on a road trip and able to work in a moving car, bring a hotspot to get some work done! If Wi-Fi access isn’t an option, preparing notes for an upcoming meeting, creating content or scheduling priorities will keep you cool, calm and collected while on the road.

 

Inbox Insecurities?

The dreaded inbox. Everyone hates to think about their inbox when they are away. It may be scary to think about, but there are ways to take control. If you have the ability to respond in real-time, take a few minutes to respond from your phone. If it’s going to take more of your time, flag the email and wait until you get to a quiet space where you can respond from a computer.

 

If you are on a work trip where you won’t be able to check your email as often as you would like, set up an email schedule to help balance the workload. Check and respond to emails a few times a day, for example, at 9 a.m., 12 p.m. and 3 p.m. Setting an out of office message, directing urgent emails to a colleague, will also help to lighten the load.

 

All the Apps.

On the road your phone is always with you. That’s why it is so important to make use of apps on your phone that will help assist with work tasks. Get things checked off your to-do list in quick 10-20-minute periods while waiting for a client meeting to start, standing in line at the airport or waiting for a keynote speaker.

 

Some of the best apps to download are Microsoft Outlook, Dropbox, Google Docs, Google Drive and Slack (Dittoe PR’s personal lifeline).

 

Time To… Relax?

Traveling for a client can be extremely exhausting, so don’t forget to take some time for yourself! Make it a point to try out a new local restaurant, see the sights or visit a museum. You’ll never regret making time to explore. Even if you aren’t much of an adventurer or you don’t have time to see the sights, take a break at the end of each night and give yourself some quiet time. This will keep you energized and ready to take on the next day!

 

Work travel can disrupt day-to-day life, especially to anyone with a type A personality. Luckily, armed with the right tools to help us get through chaotic moments of traveling, we are able to navigate our workload with confidence.

 

Ready for us to come visit you? Contact Lauryn Gray at lauryn@dittoepr.com, or request a consultation today.

Five Tips to Help You Succeed at Your Public Relations Internship

For many college students nearing graduation, completing an internship that will provide useful experience to apply post-graduation is a necessity. After wrapping up another year as a public relations student, I went into my first day as an intern at Dittoe PR in sponge mode, prepared to soak up all of the knowledge radiating from some of the best PR pros in the business.

 

Throughout the course of my internship, I was exposed to the different sides of public relations, including media relations, social media, thought leadership and more. I learned several invaluable skills that will be applicable to the rest of my professional career. I even became proficient in other valuable life skills along the way such as how to fix a printer and, surprisingly, a muffler as well!

 

Here are a few tips to help get the most out of your internship experience and set yourself up for a successful semester:

 

Take notes.

Whether it be in in-person client meetings, on phone calls or when receiving project assignments, it is important you write down what you hear. These notes can be used as a reference while working on your project assignments and could help someone else later on.

 

Taking detailed notes will help you avoid asking your colleague, boss or client to repeat themselves. Plus, it is shows you are listening and value what they have to say.

 

Utilize different platforms.

With multiple projects to simultaneously juggle, PR pros often wish there were more than 24 hours in a day. Using different PR software such as TrendKite, Cision and Sprout will help you complete your work as efficiently as possible.

 

Familiarize yourself with the platforms being used at your firm and review them frequently for new updates. Chances are that a majority of firms use these platforms, so learning them now will pay off in the long-run.

 

Prioritize your projects.

One of the most telling qualities of a successful PR pro is the ability to manage time. As an intern, it is important to demonstrate to leadership that you possess the skills required manage time and priorities.

 

When receiving your project assignments, assess the the urgency, value and effort required from each in order to meet deadlines and get to work. If you are struggling to meet a deadline, be sure to let your team members know ahead of time. They will appreciate the heads up and they may even give advice on how to better prioritize in the future.

 

Ask questions.

Make every moment a learning opportunity. Asking questions is the best way to eliminate confusion, stimulate idea generation and show the higher-ups you’re serious about your work. Additionally, asking questions helps you develop better communication skills, which are one of the most valuable tools a PR pro can possess.

 

Get comfortable being uncomfortable.

Growth occurs when you step outside of your comfort zone. A way to increase your growth opportunities in your internship is by taking on projects you have never done before.

 

Challenging yourself in an internship will allow you to make mistakes with less pressure and, again, show the company’s leadership that you’re dedicated to improving yourself and your PR skills. After all, there is no better way to learn than by diving in head first!

 

Interested in applying for an internship with Dittoe PR? We’re currently accepting applications for our Spring 2019 program. Final all the details here or email your resume and cover letter to vanessa [at] dittoepr [dot] com.

 

This blog was authored by former intern Paige Thompson