How to Create a Snapchat Geofilter: A Step-by-Step Guide

Step 1:

Download the App, sign up and create a Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2:

Confirm and validate both the phone number and email registered to the account.

 

Step 3:

To create your own Geofilter, open a new document in Photoshop and complete the following substeps:

  • Set document dimensions to 1080 x 1920 pixels and as a transparent background.
  • Save it as a PNG file to set a transparent background.

 

Step 4:

Prepare your brand or event logo and place it on the Photoshop file. It’s recommended that logos be placed along the bottom, top or side of the image space. It’s important to avoid placing images or text in the center or main frame of the Geofilter photo. The design should stay along the border so that it frames users’ photos rather than blocking.

 

Step 5:

Choose a text color that compliments the background of the photos. For example, if it’s a night event, opt for a white or lighter color text for contrast. The font should be readable within a short Snapchat time limit, so avoid slanted or cursive script.

 

Step 6:

General guidelines of what you cannot include in your Geofilter include:

  • Logos or trademarks you don’t own or have authorization to use
  • Photographs of people
  • Phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames or personal information
  • Hashtags
  • Gambling or lotteries
  • More than two lines of non-stylized text
  • Drug-related content
  • Social platform logos
  • Political content must include “Geofilter paid for by [insert name of purchaser]” in 40 pixel height and with a shadow background on that text. (Examples of political content include political issue advocacy, or promotion of certain political parties and candidates.)

Other key tips to keep in mind when designing a Geofilter include:

  • Be creative and make it visually compelling.
  • Geofilters are about sharing a location, event or idea and should be something that Snapchat users will want to send to their friends through the app.
  • Less is more for Snapchat Geofilters, so don’t cover up too much of the screen in the design.
  • Make sure the Geofilter content is relevant to the location.

For additional content restrictions and guidance please see the Advertising Policies and Community Guidelines from Snapchat.

 

Step 7:

Save your Geofilter as a PNG file. It is important that the file(s) be saved as PNG files so that the background remains transparent. This is the only way users can incorporate their photos and videos while also using the Geofilter.

 

Step 8:

Upload your filter using the On-Demand Geofilters tool here and log in to your created Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 9:

Select your start and end dates and times.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 10:

Type in the relevant address and draw your Geofence. You can pin point different spots on the map. It does not have to be a perfect shape. Please keep in mind it should cover the relevant area and be at least 25,000 square feet.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 11:

Be sure to categorize it as a “Business” filter instead of a personal one since a logo or brand is being used. This is important for the submission approval process.

 

Step 12:

Enter your payment information and submit your Geofilter. You will receive an email confirming receipt of the submission. The approval process can take up to 48 hours, but you will receive a second confirmation email if/when the filter is approved.

 

Step 13:

Congrats! You are finished. Be prepared to have your Snapchat Geofilter go live at your specified day and time. Promote it across your social media accounts and encourage your followers to use it once it’s live.

Finish the School Year Strong with Dittoe PR’s Spring Internship Program

A challenging spring semester internship experience could be what you need to successfully land a summer job! We’re weeding through resumes to find the best of the best to complete our team this Spring. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

internship-2

Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed

meeting

To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, November 11.

Dittoe PR under par at the 2016 BMW Championship

Golf is a game of precision: The slightest miscalculation–distance, wind speed, club choice–can have devastating results. Analysis, focus and execution create success. The same can be said for a public relations campaign boosting an international sporting event.

bmw-interview

Dittoe PR was responsible for media coverage, social media, ticket sales and event marketing surrounding the 2016 BMW Championship at Carmel’s Crooked Stick Golf Club. Throughout the week, the tournament battled challenges such as inclement weather conditions and competition with opening week of the 2016 NFL season for coverage and attendance.

Despite these outside factors, Dittoe PR navigated the conditions and orchestrated one of the most successful BMW Championship tournaments to date.

Leading up to the event, Dittoe PR spread the word with a consistent barrage of targeted media coverage that began 12 months prior to the tournament and included stories on holiday ticket packages, course enhancements made in preparation for the tournament and features on local volunteers.

wheres-wadley

Dittoe also led the charge on a clever social media campaign that staged the BMW Championship trophy at several iconic Indianapolis area locations. The #WheresWadley campaign proved to be a fun way to announce the tournament’s presence in the Indianapolis market and generated a palpable buzz on social media in the weeks leading up to the big event.

In addition to promoting the 2016 BMW Championship, Dittoe also proudly promotes the Evans Scholars Foundation year-round. This foundation grants full college scholarships to deserving young caddies with limited financial means, and all net proceeds from the BMW Championship benefit the Evans Scholars Foundation. By highlighting the stories of various scholarship recipients, Dittoe secured interviews with ESPN, the Golf Channel and other high profile media outlets during tournament week.

In total, attendance figures reached 125,000 and Dittoe PR secured 275 media placements resulting in more than 34 million impressions.

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