Best PR Blogs to Follow in 2018

Looking for some PR inspiration? We’ve rounded up the best PR blogs to follow in the new year.

1.) Ragan’s PR Daily

This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it provide helpful writing tips – everything from ways to sign off an email to in-depth analysis on a trending topic – you’ll learn about new tools, successful public relations campaigns, and more.

Recommended article: Goodbye, SEO: PR is the new king

 

2.) PR Couture

With a specific section catering to career support, PR Couture provides an outlet for the not-so-pretty side of public relations. Along with hyping up successful PR professionals, they share open positions for prospective to seasoned PR pros searching for a career move.

Recommended article: Made a mistake at work? Here’s how to #HandleIt

 

3.) Spin Sucks

With the general population thinking that all PR professional spin stories or spit out #FakeNews, Spin Sucks does a nice job sharing the struggles in the industry and how to tackle them. Many of their articles compile best tools and best practices for your agency or as an individual. It has a little bit of everything.

Recommended article: Why today’s PR professionals need delegation skills

 

4.) PR 2.0 

With social media management becoming a more hand-in-hand service with traditional public relations, this blog helps guide you through, well, PR 2.0. It also guides you through the tricky topic of office politics and landing a leadership position.

Recommended article: 5 Ways our weekly FB live show helped grow our business

 

5.) Media Bullseye

With webinars, easy reads, podcasts, and long-form posts, Media Bullseye provides you with the knowledge of tools and gadgets for public relations success. “Chats with Chip” provides a unique and personality-driven perspective that could be useful to your agency or clients as a whole.

Recommended article: 5 Ways to make your brand more likable 

 

Whether you only have a few minutes or an hour, pick one of the above blogs (or even the Dittoe PR blog – shameless plug!) and dive deeper into the PR field and make professional development a priority in 2018.

 

How to Create a Snapchat Geofilter: A Step-by-Step Guide

Step 1:

Download the App, sign up and create a Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2:

Confirm and validate both the phone number and email registered to the account.

 

Step 3:

To create your own Geofilter, open a new document in Photoshop and complete the following substeps:

  • Set document dimensions to 1080 x 1920 pixels and as a transparent background.
  • Save it as a PNG file to set a transparent background.

 

Step 4:

Prepare your brand or event logo and place it on the Photoshop file. It’s recommended that logos be placed along the bottom, top or side of the image space. It’s important to avoid placing images or text in the center or main frame of the Geofilter photo. The design should stay along the border so that it frames users’ photos rather than blocking.

 

Step 5:

Choose a text color that compliments the background of the photos. For example, if it’s a night event, opt for a white or lighter color text for contrast. The font should be readable within a short Snapchat time limit, so avoid slanted or cursive script.

 

Step 6:

General guidelines of what you cannot include in your Geofilter include:

  • Logos or trademarks you don’t own or have authorization to use
  • Photographs of people
  • Phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames or personal information
  • Hashtags
  • Gambling or lotteries
  • More than two lines of non-stylized text
  • Drug-related content
  • Social platform logos
  • Political content must include “Geofilter paid for by [insert name of purchaser]” in 40 pixel height and with a shadow background on that text. (Examples of political content include political issue advocacy, or promotion of certain political parties and candidates.)

Other key tips to keep in mind when designing a Geofilter include:

  • Be creative and make it visually compelling.
  • Geofilters are about sharing a location, event or idea and should be something that Snapchat users will want to send to their friends through the app.
  • Less is more for Snapchat Geofilters, so don’t cover up too much of the screen in the design.
  • Make sure the Geofilter content is relevant to the location.

For additional content restrictions and guidance please see the Advertising Policies and Community Guidelines from Snapchat.

 

Step 7:

Save your Geofilter as a PNG file. It is important that the file(s) be saved as PNG files so that the background remains transparent. This is the only way users can incorporate their photos and videos while also using the Geofilter.

 

Step 8:

Upload your filter using the On-Demand Geofilters tool here and log in to your created Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 9:

Select your start and end dates and times.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 10:

Type in the relevant address and draw your Geofence. You can pin point different spots on the map. It does not have to be a perfect shape. Please keep in mind it should cover the relevant area and be at least 25,000 square feet.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 11:

Be sure to categorize it as a “Business” filter instead of a personal one since a logo or brand is being used. This is important for the submission approval process.

 

Step 12:

Enter your payment information and submit your Geofilter. You will receive an email confirming receipt of the submission. The approval process can take up to 48 hours, but you will receive a second confirmation email if/when the filter is approved.

 

Step 13:

Congrats! You are finished. Be prepared to have your Snapchat Geofilter go live at your specified day and time. Promote it across your social media accounts and encourage your followers to use it once it’s live.

Finish the School Year Strong with Dittoe PR’s Spring Internship Program

A challenging spring semester internship experience could be what you need to successfully land a summer job! We’re weeding through resumes to find the best of the best to complete our team this Spring. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

internship-2

Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed

meeting

To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, November 11.

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