Three ways you should already be using LinkedIn

If you’re reading this, we assume you already have a LinkedIn profile and are familiar with the platform. (If not, what are you waiting for?) What you might not know, however, is that the social networking site is more than just a digital resume.

 

LinkedIn has enabled companies to share more information, recruit employees, gain valuable customer feedback, generate new ideas and more. Using the following platform tools strategically will help position you as an industry thought leader and lend additional credibility to your brand.

 

Take advantage of LinkedIn Groups.

LinkedIn Groups are virtual hubs on LinkedIn that provide a “place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” In order to connect with people in your industry, LinkedIn provides users with a recommended list of groups based on the information in their profiles.

 

Connect with your peers in a more meaningful way by starting discussions on hot topics in the industry or learning more about a new vertical with the help of an expert. For more on how to get started with LinkedIn Groups, click here.

 

Show and tell in your profile.

The first impression is everything, especially in the professional world. LinkedIn ranks users’ profiles based on the amount of information included. Make sure your LinkedIn profile is at the “All-Star” level by including your industry, position, location, a profile summary and a minimum of 5 skills.

 

Take it a step further by breaking your job description into different roles and responsibilities. For example, at Dittoe PR, I’m not just an Account Executive. I oversee strategic communications, professional writing, media relations, event planning, social media, design, and reporting among many other responsibilities. By including additional information in your profile, future employers and industry peers will see the value you provide to the industry at a single glace.

 

Ask for endorsements and recommendations.

In addition to including skills in your profile, users can seek endorsements for those skills from their colleagues, former employers, industry peers and more. Each profile should feature a minimum of five industry-related skills to both achieve “All-Star” status and share an overview of what you bring to the table.

 

Set yourself apart by requesting recommendations or statements written by a LinkedIn member to recognize or commend a connection, such as a colleague, business partner or student. People who view your profile will often read the recommendations you’ve received from your connections to see what others have to say about your work.

 

Questions? Leave them in the comments below or send us a DM on social media (yes – even LinkedIn) and we’ll get back to you!

Now Accepting Applications for Public Relations Spring Internship 2019

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for spring 2019, and we want you to apply! This internship is paid, and part-time or full-time options are available.

 

Here’s what you need to know:

Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the company’s partners.

 

This internship is for detail-oriented, self-starters looking to develop a well-rounded public relations skill set in an energetic and challenging environment. The ideal candidate should have strong communication skills (both verbal and written), initiative, and creativity, as well as feel comfortable juggling multiple projects and deadlines. Key tasks will focus on media relations, research and analysis, reporting, content creation, and more.

 

Sampling of responsibilities:

  • Drafting compelling content such as press releases, media pitches, social media posts, and more
  • Carrying out special event planning tasks
  • Participating in agency meetings, training sessions, and brainstorming sessions
  • Handling research and analysis projects in support of client objectives as needed
  • Researching comprehensive press lists for local, national, and trade media
  • Contributing to the execution of media relations campaigns
  • Assisting with client and business projects as needed
  • Assisting with administrative duties as assigned by staff

 

Key qualifications:

  • Actively enrolled in or a recent graduate of a university journalism, public relations, strategic communications, marketing, advertising, or other related program
  • Previous professional or relevant internship experience (public relations experience is a plus)
  • An understanding of basic journalism and media relations skills
  • Solid, versatile writing skills in both creative and technical fields
  • An ability to be professional and personable in written and verbal communication
  • Demonstrates attention to detail and good judgment
  • Smart, creative, assertive, and innovative individual who thrives in a fast-paced environment
  • Flexible and willing to collaborate with teams
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Additional knowledge in social media, design, photography/videography are a plus

 

To apply, send a cover letter, resume with references, and three diverse writing samples to Vanessa Staublin at vanessa [at] dittoepr.com. No phone calls please. Applications must be submitted by 11:59 P.M. EST on Sunday, Sept. 30.

 

Tips for Responding to Customer Feedback on Social Media

Maintaining a presence on social media allows brands to connect with consumers on a more personal level and participate in online discussions related to their products, industry and more. With 81 percent of Americans actively using social media and more than 58 percent of users engaging with brands one to three times per day, it’s clear that consumers prefer to communicate with brands online.

 

Regardless of the engagements sentiment, when customers engage with your brand online, it is important to make them feel heard. There are a number of ways to respond to customer feedback on social media, so we’ve outlined a few tips to help:

 

Respond in real time.

Consistently monitoring your brands social media accounts will allow for quick action. Some platforms, like Facebook, even show users what your brands average response time is to encourage brands to monitor in real time.

 

If a customer reaches out with feedback via social media, a response should be posted – whether it be liking the comment, responding in kind, or assisting to escalate a customer service issue – within 24 hours at the most.

 

Personalize.

The last thing a customer wants is to just feel like their voice is not being heard. When responding to engagements online, personalize your response as much as possible to show your appreciation for their feedback.

 

If you’re using a bot to respond to customer service messages, be sure to follow up with a personal note to make sure the issue has been resolved.

 

Maintain a brand presence.

Does your brand have a team of social media responders? If so, it’s necessary to outline approved responses and provide employees with a brand guide. This will help to present a uniform face to customers, while still allowing your brand to engage naturally online.

 

If you don’t have brand guidelines established, revisit your social media strategy and reference any key messages outlined.

 

Take it offline.

When responding to negative comments online, brand should remember not to dwell on the negative, but to treat the feedback as an opportunity to grow. Ask the customer to send a direct message through the platform by which they originally engaged your brand. This will allow you to troubleshoot, ask for personal information, and more without leaving the platform.

 

Offer a solution.

There will always be people you just can’t please. And that’s okay as long as your brand is actively working toward a solution with its customers! Ensure that your team is offering uniform solutions and staying on brand when resolving customer service issues.

 

Need help building a strategy that works for your brand? Contact Lauryn Gray, lauryn@dittoepr.com, or request a consultation today!