5 Tips for Wrapping Up Your Internship

Completing an internship is essential to gaining hands-on, real life experience and skills that you otherwise wouldn’t get in a classroom setting. In fact, a majority of Dittoe PR employees started their PR careers as interns here – including me!

 

Like all good things, an internship must come to an end. If you’re currently interning somewhere, are you prepared for the final chapter? These key tips will help you end your internship on a high note, and, hopefully, guarantee success in your future career-related endeavors.

 

End on a high note.

The end of your internship is just as important as the start. Don’t let the allure of a semester ending distract you from finishing strong.

 

Inevitably, workflow decreases as the semester comes to a close, but don’t let that seep into your productivity. Instead of online shopping for the next interview blazer (that you’ll only use once), show initiative and ask for more assignments. Someone is bound to need help, and the impression you’ll leave on your team is invaluable. Showing commitment to your role could even help to land you another internship or a full-time gig!

 

Leverage your relationships.

It’s not against the rules to ask about potential job openings at your company. If you are having trouble finding your next opportunity, take advantage of the professional network you’ve been building! Especially if you made a great impression, that commitment shows your initiative and dedication.

 

Prepare a list of your contributions during your internship and reasons why you would be a valuable asset to any growing team. Then, talk your mentor or internship director for next steps. Even if you don’t get to stay, they may be able to reach out to their industry peers and find a good fit for you, make an introduction or even provide a recommendation.

 

As a matter of fact, I showed my interest for staying on permanently at Dittoe PR two months into my internship and look where I am today!

 

Create an online portfolio.

In today’s digital age, an online portfolio is crucial to demonstrating your abilities as a professional and standing out against other qualified candidates. It can be as easy as updating your LinkedIn profile with verbiage about your professional roles thus far. Consider uploading completed projects that you are proud of, so recruiters can easily see your samples, and sharing measurable results (i.e. the number of media hits or social media analytics that resulted from your work).

 

Want to go the extra mile? Design your own online portfolio by utilizing easy-to-use tools such as Weebly or Wix. Include your resume, writing samples, letters of recommendation and more to show off your professional prowess.

 

Seek out feedback.

As you approach the end of your internship, it is important to ask your mentor and peers for feedback. Seeking out feedback shows that you want to improve and learn from your prior mistakes. Chances are your colleagues have been in this field for a while – they know a few things!

 

Be sure to schedule an “exit interview” with your internship mentor or director. Take the opportunity to gauge your progress throughout the internship. Pick his or her brain about your strengths, weaknesses and where to go from here.

 

Stay in touch.

No one likes to be ghosted. Especially your internship coordinators or fellow coworkers. Just because your time at the company is over does not mean it’s the time to completely distance yourself. If you maintain contact, whether it be via a professional networking site such as LinkedIn or taking the time to send out a monthly update to your internship mentor, it shows that you care. Your internship is a stepping stone into getting a full-time position, don’t let it go to waste.

 

If you’re considering taking that next step and applying for a full-time position, be sure to do all the necessary research first. What is required of you to apply? Which writing samples would be appropriate to send? Gather all of your materials first, then communicate in-person with your company’s hiring manager to discuss next steps.

 

Like they say during finals week – finish strong!

 

Interested in applying for an internship at Dittoe PR? Contact Vanessa Staublin at vanessa@dittoepr.com to learn more about our Summer 2019 internship program.

Building a Better Workplace: Dittoe PR’s New Guiding Values and Vision

Now more than ever, company culture is highlighted across all areas of business and is often a huge driver in new business, talent acquisition, company morale, employee retention and more. Dittoe Public Relations has always held company culture in high regard, constantly seeking new ways to evolve and improve perks, policies and day-to-day morale for its employees.

 

Recently, we invited Katara McCarty, an organizational coach, speaker and author, to lead us on a six-month journey toward building a stronger company culture through unified personal and professional development. We dove right in by creating a fresh set of core values that define who we are and the principles that direct the way we do business as well as a vision statement that guides our internal decision-making.

 

After crowdsourcing responses to a select set of questions about Dittoe PR’s culture, the team collectively crafted four core values – or mantras – that we firmly believe in and practice daily to support each other, our clients and Dittoe PR as a system.

 

Cultivate Happy

At no surprise to our team, “happy” was one of the most common words to describe our company culture. Thus, having it prominently in the name of this value was key. Being a part of Dittoe PR is a special kind of job in that it’s “not just a job” at all (another common description). We have fun, work with passion and purpose, and value work-life balance. Cultivating happy is and always will be a top priority.

 

We’ve Got Your Back

Descriptors like “support,” “encouragement,” “respect” and “teamwork” were common themes throughout our collaborative brainstorming session for core values. Grouped together, we created “We’ve Got Your Back,” because truthfully, we do. From personal and professional triumphs or hardships, our team is always there for each other. Similarly, this value speaks volumes to how we treat our clients, because we’ve got their backs too.

 

Here We Grow

Dittoe PR has always held personal and professional growth in high regard. We firmly believe that our premier PR agency can only grow if our people grow too. That’s why we’re always investing in our employees – through professional development opportunities, mentorship programs, new client opportunities and more. Together, we can go farther.

 

Exceed Expectations

Internally and on behalf of our clients, we’re all in. Our team doesn’t just aim to meet client expectations, we strive to exceed them in any way possible. This is one of our greatest strengths, in fact. We are efficient and agile in our day-to-day operations, and through results-driven and solutions-oriented work, we go above and beyond.

 

Once our core values were established, we created a fresh vision statement that speaks to what Dittoe PR strives to accomplish and achieve as a unit. Together, we chose a vision that reflects our goals and objectives for our clients and our business. In every scenario, our team acts as storytellers on behalf of our clients. With that top of mind, our vision is to “proactively shape narratives that influence behavior and invoke change” every single day. Through media relations, content creation, award and speaking opportunities, social media management and so much more, we are telling stories that influence change … with passion and purpose.

 

By collaborating at all levels and implementing meaningful, company-wide values and a vision statement, we are set up to sustain our already strong company culture.

 

Think you’d make a great addition to our team? Check out our careers page to learn more about positions and contact Greta Snell, Director of Accounts, at greta [at] dittoepr.com to inquire about open positions and submit your materials.

Five Life Skills Gained Through Public Relations

There’s no denying that my skillset has grown vastly since I began my career at Dittoe PR back in 2015. From starting as an intern to now leading our intern program, I have my all-star team of coworkers to thank for teaching me the ins and outs of public relations. I’ve learned how to be proactive, how to think like a journalist, how to navigate a PR crisis and several other areas of expertise that you can’t really learn in a classroom setting.

 

While there are several things that can be taught, other life skills that come naturally by trade. Over the last few years, I’ve been fortunate enough to gain (and grow) the following life skills through my time working in public relations:

 

Adaptability.

One of the first things I learned when I first started in the PR world is how to be f-l-e-x-i-b-l-e. Being able to adapt to other’s schedules or navigate a change of plans it imperative in our industry. I can recall on several occasions where I’ve sent something to a client for approval, only to be told that the core details have since changed. Being able to adapt quickly will not only help you grow in the fast-paced world of PR, but with our ever-changing lives.

 

Awareness.

I’ve learned how important it is to be aware of what’s going on in the world and around me. This stems back to my high school and college journalism classes, where we were required to take current events quizzes. While they were slightly annoying at the time (sorry Professor Bridge), I’ve realized how vital it is to know what’s going in our world. In our industry, I’m constantly following trends and reading up on current events, which can help with newsjacking efforts for clients.

 

Being up-to-date of current events is a life skill that you can carry throughout your life. It can expand your general knowledge and can help you make more informed decisions. Plus, knowing what’s going on in the world can help your general communication skills when it comes to networking events or chatting with your peers.

 

Confidence.

I had to grow pretty quickly in a small office setting. With a team of less than 20, I’ve been assigned tasks in the past that were new to me. I had to build my confidence and sometimes put on a “fake-it-‘til-you-make-it” face. My first in-studio segment? I obviously had never been to one, let alone attended one by myself, but I had to muster up the courage and confidence and act like it was my twentieth time going in-studio with a client. I’ve been faced with several similar instances since and will likely continue to for the rest of my life, but being thrown into these situations has helped me gain the confidence I’d probably never have if I worked in a different office setting.

 

Persistence.

In the world of PR, you have to be persistent. Emails get buried in inboxes and often go unseen by the media. Don’t give up if you haven’t heard back, and don’t be shy following up or tweaking your pitch! Sometimes it can take several follow ups before a reporter agrees to do a story. While this is a more obvious skill for our industry, this is something that has translated into other areas of my life (planning a wedding, hearing back from a consultant, etc.). If you don’t hear from someone right away, don’t give up!

 

Time management.

Deadlines. We all love them. After joining the Dittoe PR team full time, it took me some time to figure out a good time management system. There are several tasks we must complete during the day, but it’s ultimately up to us on how we divvy that time up. Giving yourself and your team internal deadlines and setting expectations on how long a project should take will help when trying to figure out how to manage your 40-hour work week. This goes outside of the office, too – setting goals for yourself, like finishing a book once a month or working out three times a week, will help give you a better understanding of how to manage your time wisely.

 

While I can go on and on about all the life skills I’ve learned while working public relations, I feel like these skills have not only helped me grow professionally, but personally, too. If you’re a student interested in an internship at Dittoe PR (and gaining some of these skills), please send your resume with references, cover letter and three diverse writing samples to vanessa [at] dittoepr.com.