Moving on Up: Ashley Eggert & Greta Snell Named Directors of Accounts

We’re ecstatic to announce that Ashley Eggert and Greta Snell have been named directors of accounts. Combined, the two have more than 15 years of public relations and leadership experience for a wide array of clients.

Ashley and Greta joined our team as account executives, Eggert in 2009 and Snell in 2010 and their success developing and executing strategic PR campaigns for B2B and B2C companies of varying sizes across many industries quickly catapulted them into leadership positions.

As directors of accounts, they’ll be responsible for overseeing public relations strategy for our growing roster of clients. Their strategic experience will help our agency meet and exceed client expectations and maintain our place as a leading public relations firm both locally and nationally.

“Ashley and Greta have proven themselves to be tactical leaders in media relations and communications strategy, always utilizing the power of public relations to help our clients meet their growth goals,” said Chris Dittoe, president and co-founder of Dittoe Public Relations. “We are confident their results-driven performances will allow them to quickly adapt to this new role and deliver impactful business results to our vast client base.”

In addition to a lengthy list of professional accomplishments, Ashley and Greta approach each day with an eagerness to improve and offer our clients nothing but the very best. Their strong work ethic combined with their kind and humorous personalities encourages every member of our team to be the best version of themselves.

We’re excited to have this talented and hardworking pair leading client strategy on behalf of Dittoe Public Relations while continuing to lend their skill set on some of the firm’s largest accounts. The future of our agency is bright, and we’re thankful for their dedication to our firm and clients.

Interested in learning more about Dittoe Public Relations’ services and experience? Request a consultation.

About Dittoe Public Relations
Dittoe Public Relations was founded in 1999 on the premise that clients deserve better – a higher level of service and greater results. A premier public relations agency with high-tech roots, Dittoe Public Relations has grown to include an impressive roster of clients in many industries, including consumer electronics, sports, gaming, digital imaging, education, lifestyle and consulting. Relentless in the pursuit of excellence for our clients, we pride ourselves on exceeding expectations every day.

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Stay Busy this Summer & Apply for Dittoe PR’s Summer Internship Program

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

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Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or another communications-related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail, strong work ethic and good judgment.

The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Summer interns will ideally work 40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and updating additions and corrections
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities for new and existing clients
  • Carrying out special event planning activities and duties as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with administrative duties including B2B communications, organization, office tasks and errands on behalf of team members
  • Assisting firm staff with other client, business development and firm management projects as needed

To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Monday, February 6.

Four ways your brand can benefit from a media tour

While social media has made journalists more accessible than ever, and a well-crafted email pitch can secure phenomenal media coverage for your brand, there’s still no substitute for meeting face-to-face with a journalist to share your story.

Do you have a great company story, product or service for which you’ve struggled to get media coverage? Here are four reasons why a media tour might make sense for your brand:

You have a product or service to demo. Some products and services are more challenging to get attention in the media simply because they aren’t convenient for a journalist to try out for themselves. Many journalists are hesitant to tell their readers about a product or service unless they have experienced it firsthand. This means you can drastically improve your chances of obtaining media coverage by bringing the product or service to them, providing a brief demo and answering their questions. Not to mention, you’ll receive valuable feedback that you can incorporate into future versions of the product or service.

slack_for_ios_upload_720In-person meetings establish you as a trusted source for future stories. If you regularly produce research that journalists can use in future stories, or you are willing to go on the record to comment on industry news and trends, then an in-person meeting offers a great venue for you to explain the type of information you can provide to them that would appear in their stories. When these journalists need information from outside sources for their stories, you’ll be top of mind to them and asked to contribute your statistics or perspectives. Your company name will be cited in these stories, which only further establishes your credibility amongst your target audience.

Video enhances your brand’s story. If a picture says a thousand words, then a video is worth a million. For products or services that benefit from a demonstration as opposed to a still image, there’s no better place to be than filming an in-person studio interview with a media outlet that reaches your target audience. Video is one of the most popular storytelling formats around. In fact, the average U.S. adult spends more than 10 hours each week watching videos on digital devices.

Your enthusiasm for your company story, product or service is infectious….and way more effective to hear in person. There’s nothing that can match the power of your presence to capture the attention of journalists. Email pitches and social media outreaches can, in no way, convey the passion you have in your voice when you talk about your company, product or service. The right pitch, delivered in person, can effectively convince a journalist why you have a great story, product or service that their readers should know about.

We recently conducted a media tour in New York City for our client Redux, a device that brings liquid-damaged smartphones back to life. The meetings we scheduled have already resulted in coverage in Mashable and New York Magazine, and there are still several pieces of great media coverage to come. Could your brand benefit from a media tour? If so, let’s talk.

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