Dittoe Public Relations Aces Third BMW Championship

At Dittoe PR, we pride ourselves on truly becoming an extension of our clients’ marketing teams, and that’s why so many of our clients have partnered with us for numerous years.

 

The Western Golf Association (WGA) is one of our favorite examples. The organization conducts the BMW Championship, the penultimate event in the PGA TOUR’s FedExCup Playoffs, and oversees the sole beneficiary of the prestigious event—the Evans Scholars Foundation, which provides full college tuition and housing scholarships to students with financial need and strong caddie and academic records.

 

Every other year, the BMW Championship is played in the Chicago area. In off years, it rotates between a handful of different cities across the U.S, including Indianapolis. The WGA has always been strict about its policy to partner with a local PR agency in each market to promote the tournament.

 

Our team was fortunate to handle the public relations for the BMW Championship in 2012 and 2016—the only two times the tournament was played in Central Indiana (Carmel, to be exact). We were responsible for securing local media coverage, producing content to drive consumer interest, and planning and running Media Day as well as other promotional events leading up to the tournament. In addition, our team was on-site at the golf course at all times throughout tournament week.

 

In 2013 and 2014, the WGA also contracted Dittoe PR to handle media relations for the Hotel Fitness Championship, a Web.com Tour event in Fort Wayne, Indiana.

 

Our PR campaigns for the BMW Championship and Hotel Fitness Championship were such a success that the WGA selected Dittoe PR to lead its PR efforts for the 2017 BMW Championship in Lake Forest, Illinois. This marked the first time the organization selected a firm outside of the local market.

 

Of course, we were beyond thrilled and honored for the opportunity, but we also knew we had our work cut out for us to achieve the same results in Chicago that we did in Indiana. For one, Chicago is a much larger media market, ranking No. 3 on the Nielsen Designated Market Areas list compared to Indianapolis, which always hovers around No. 27. Chicago is also home to more professional sports teams and organizations than Indianapolis. And, the city’s North Shore hosts the BMW Championship every other year, while the tournament has only come to Central Indiana twice.

 

One of Dittoe PR’s primary objectives was to secure media coverage for the tournament several months leading up to the event, which can be especially difficult when you’re competing with the Chicago Blackhawks and Bulls during their playoff seasons, the kick-off of the Cubs season and constant Bears coverage.

 

One of our ‘secrets’ to our success in the Indy market are the strong relationships we have with local media members. At the very onset of our PR campaign for the 2017 BMW Championship, we decided to take our account team’s networking talents to the Windy City! We set up brief meetings with top producers and media personalities at the local TV and radio stations as well as reporters at the local print and digital publications. We introduced ourselves and learned how we could best accommodate their tournament coverage and help with any golf-related content throughout the spring and summer.

 

Our in-person meetings paid off. Throughout the spring and summer, we were able to consistently secure media coverage and new opportunities to promote the tournament. We used a number of story angles to get the word out. From highlighting local tournament volunteers in their community newspapers to touting a Father’s Day ticket package on morning radio talk shows to promoting a week-long interactive event at Riverside Plaza in downtown Chicago on local TV newscasts, our team worked tirelessly to keep the BMW Championship in the news throughout the six months leading up to the tournament.

 

In addition to media relations, we planned and executed the 2017 BMW Championship Media Day at Conway Farms in mid-August. We handled nearly every aspect of the event, including creating and sending invitations, drafting talking points for each speaker, producing a multimedia slideshow, coordinating a Skype interview with PGA TOUR player Paul Casey, facilitating on-site media interview requests, developing media kits, organizing gift bags, and working with the A/V company on all technical needs.

 

Months of planning resulted in a seamless Skype interview with Casey, well-prepped speakers, a flawless presentation, and ultimately, an incredibly successful event promoting the tournament’s return to Conway Farms.

 

In total, 78 members of the media attended Media Day and we secured 26 pieces of coverage within 24 hours.

 

From Media Day through tournament week (Sept. 12-17), our PR push never slowed down, and we were able to achieve the same results in Chicago in 2017 that we did in Indianapolis in 2012 and 2016.

 

From April to mid-September 2017, our team secured 249 local media stories, resulting in 176,936,443 media impressions and a publicity value of $2,659,466.

Making your mark: How to land the internship of your dreams

For many students, internship is a word heard as early as high school. It’s often associated with making daily coffee runs or working for little to no pay all to gain additional experience outside the classroom. It might not sound great, maybe even a tad depressing, but keep in mind that employers overwhelmingly view strong internship experience as one of the most important factors in hiring for entry-level positions for post grads.

Thankfully, the horror stories of tedious busy work and Starbucks trips aren’t always the norm. Quality internships providing invaluable experience are available; it’s all about knowing where to look and how to position yourself as the best candidate for the job.

Keeping your social media accounts clean, dressing professionally for the interview, and sending thank you notes are the standard tips. We’ve all heard this advice before, and so has all of the competition. The good news is that there are more nuanced steps you can take to enhance your chances of landing a position that will provide you with the skills and experience necessary to succeed in your industry.

Networking

As a student, your professors are key to getting you prepared for the real world, but you won’t make meaningful connections by simply showing up for class. Most professors want to take the time to get to know you, ensuring you are worth their assistance. A well-respected professor in your field can be one of the best references when looking for internships or full-time positions, thus building relationships with them should be a top priority.

But professors aren’t the only ones worth connecting with. Fellow classmates can be just as valuable in connecting with high-level internships.

In the professional world, networking is something many professionals must do to get their foot in the door. Connecting with like-minded people with similar career interests allows for discussions and collaborations that can contribute to professional development and furthering your skills, knowledge and professional circle. Be yourself, be friendly and use any and all of your connections to your advantage to land that next internship!

Higher education

In our contemporary society, higher education is becoming increasingly viewed as a rite of passage rather than a luxury, and those holding bachelor’s degrees are struggling to appeal to employers, especially when up against candidates with master’s and doctorate degrees. With entry-level positions requiring experience, internships are a necessary step in the progression toward working full time.

Stand out from the crowd by continuing to pursue even higher levels of education. Graduate school is more than adding a few letters behind your name and a fancy piece of paper; it’s about continuing to develop – both personally and professionally – so that you’re ready to enter the workforce.

By graduation, you should have a vast collection of professional contacts and relationships, which will be invaluable in assisting with your entry into your dream internship and subsequent career.

Pre-interview process

When applying for internships, it’s imperative to find a way to stand out against other applicants. The committee or hiring manager most likely receives stacks of cookie-cutter resumes, making it easy for yours to get lost in the shuffle.

For starters, learn more about a company’s culture and how it operates by checking out its social media channels, blog posts and website. It is important to fully understand how they project their voice out into the world and how they position themselves in their industry as thought-leaders.

Focus on tailoring your resume and cover letter according to the company’s job description and core values. Find out what they are looking for, and make sure you effectively convey how your strengths align with the company’s goals. Did they say it would be a plus if you had video or photography skills? Be sure to highlight those or even bold them to be seen.

Don’t forget to follow-up. A little bit of persistence can go a long way. Email, tweet, send a carrier pigeon – do whatever it takes to show them that you are dedicated to your future and the future of the company.

Before the interview

Research, research, research. Did the company recently receive any awards or secure a major piece of coverage for a client? Congratulating them in the interview on their recent accomplishments shows you’re not only invested in their success, but that your interest in the company goes beyond just getting paid.

But why should they hire you?

Do some soul-searching, and be prepared to answer why you are truly the best fit for the job. Focus on turning your weaknesses into strengths and showcase your talent in a way that is unique to who you are. The more confidence you have in yourself and your abilities, the better the interview will go.

After the interview

Following the first-round interview, be sure to connect with the recruiter or intern director personally by sending an email or handwritten card thanking them for the opportunity. Use each interview as a learning experience by reflecting on the questions asked and answers given.

Obtaining an internship doesn’t have to be an overly stressful experience. Each scenario is unique, but these tips can help a student not only obtain the position they want, but also the experience that can help land their dream job down the road.

If you’re interested in an internship with Dittoe Public Relations, you can find more details on our internship program.

Dittoe PR Secures 100 Guests, 2.7 Million Impressions for Hickory House Grand Opening

Think all we do is media relations? Think again.

While we have mastered the intricate art of media relations, Dittoe PR is willing to tackle any role – such as speech writer, tour guide and even barista – to produce the results our clients want.

Most recently, our multi-faceted team was put to the ultimate test. Dittoe PR was enlisted to plan a grand opening event for Hickory House, Indiana’s newest and most comprehensive drug rehabilitation and alcohol addiction treatment center. In addition to overseeing the entire event planning process from start to finish, we were also tasked with executing a tailored media relations strategy.

The challenge? The event was less than 45 days away, and the facility wouldn’t be completed until just days before its grand opening. Fortunately, our extensive experience in planning similar events for clients prepared us to tackle this project.

Hickory House in Greenfield, Indiana

Leading up to the event, Dittoe PR handled an enumeration of responsibilities. This included assembling the entire run of show, creating and designing marketing collateral and sending out event invitations. Our team also secured more than 100 event attendees, assisted with speeches for speakers, assembled gift bags for guests, secured vendors and much more. On the day of the event, the Dittoe PR team was also responsible for leading tours of the facility for guests, emceeing the event, answering Hickory House related questions for event attendees and other relevant duties.

Hickory House Clinical Director speaking with WTHR-TV about the Grand Opening event

Simultaneously, our team implemented and executed a tailored media relations strategy focused on inviting media to receive individualized tours of the Hickory House facility before patients arrived. Dittoe PR’s efforts resulted in 20 media placements, including WTHR-TV (NBC), WISH-TV (CW), WXIN-TV (FOX) and the Greenfield Daily-Reporter. Within a couple of days, media placements totaled more than 2.7 million impressions and an ad equivalency value of nearly $44,000.

Interested in learning more about Dittoe PR’s work in events? Request a consultation to learn how we can make your next event a success.

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