Consuming Media: Millennials vs. Baby Boomers

The ultimate goal of a #PRpro is securing stellar media coverage for our clients; however, that coverage can be less impactful if it’s not reaching the targeted audience. In a world increasingly influenced by technology, it’s important to remain knowledgable about how audiences are consuming media and staying informed.

 

We’re taking a closer look at how millennials and baby boomers consume media differently. Learn how it affects our strategies for telling our clients’ stories to the most influential audiences.

 

Baby Boomers

Baby Boomers, born between 1946-1964 and know sticking to their roots, are surprisingly open to new formats. In fact, research shows TV hold the top spot for Baby Boomers. More specifically, 51 percent of those older than 55 are found to rely on traditional news sources, including broadcast media.

 

While Baby Boomers are adopting social media sites like Facebook more and more, they are more likely to go straight to the source. They visit news outlets directly to stay informed, spending 20 plus hours a week consuming online content. If that doesn’t say how tied Baby Boomers are to traditional media, then knowing 92 percent of them continue to listen to the radio for news updates just may convince you.

 

So, if a client is trying to reach the highly respected Baby Boomer crowd, it’s evident that traditional media is the way to go. Leveraging local broadcast media can prove highly successful, especially in the early hours as the masses consume the news of the day before heading out to work. Don’t let the word traditional stray you away from online hits though, as an online article can garner thousands of eyes as the Boomers browse news sites throughout the week.

 

Millennials

Millennials, born between 1982-2002, are changing the way younger generations stay informed. Studies show millennials rely heavily on trending articles and major headlines on platforms like Facebook, Instagram, Snapchat, and Twitter. According to Business Insider, 64 percent of people ages 18-24 say digital outlets such as online news sources and social media serve as their main source of news.

 

As for traditional media, only 24 percent of millennials ages 18-24 and 29 percent of millennials ages 25-34 turn to broadcast television to get their news. Only 5 percent of those are turning to radio and print to stay informed. Instead, millennials are utilizing local and national news sites to dive deeper into major headlines found on social media sites. In comparison to Baby Boomers, millennials are twice as likely to opt in to retrieving information from social media and word of mouth than traditional news sources (cue the group text gossip).

 

That being said, when working with clients targeting younger generations, we often gear our strategic execution toward securing media opportunities that will surface across social media platforms. While traditional outlets still garner high viewership, online hits support the research and prove to produce valuable results for client coverage. It’s important to look at online mentions when securing opportunities, in addition to utilizing social channels to increase exposure by posting client-oriented coverage.

 

The way each generation consumes news is constantly changes, dictating how we approach our strategies in the public relations industry. As the latest-and-greatest tech updates continue to revolutionize our world, it’s crucial that we do our due diligence and capitalize on the appropriate opportunities that will effectively produce results for our clients.

 

Interested in reaching these audiences online? Request a consultation with us today!

 

Moving on Up: Ashley Eggert & Greta Snell Named Directors of Accounts

We’re ecstatic to announce that Ashley Eggert and Greta Snell have been named directors of accounts. Combined, the two have more than 15 years of public relations and leadership experience for a wide array of clients.

Ashley and Greta joined our team as account executives, Eggert in 2009 and Snell in 2010 and their success developing and executing strategic PR campaigns for B2B and B2C companies of varying sizes across many industries quickly catapulted them into leadership positions.

As directors of accounts, they’ll be responsible for overseeing public relations strategy for our growing roster of clients. Their strategic experience will help our agency meet and exceed client expectations and maintain our place as a leading public relations firm both locally and nationally.

“Ashley and Greta have proven themselves to be tactical leaders in media relations and communications strategy, always utilizing the power of public relations to help our clients meet their growth goals,” said Chris Dittoe, president and co-founder of Dittoe Public Relations. “We are confident their results-driven performances will allow them to quickly adapt to this new role and deliver impactful business results to our vast client base.”

In addition to a lengthy list of professional accomplishments, Ashley and Greta approach each day with an eagerness to improve and offer our clients nothing but the very best. Their strong work ethic combined with their kind and humorous personalities encourages every member of our team to be the best version of themselves.

We’re excited to have this talented and hardworking pair leading client strategy on behalf of Dittoe Public Relations while continuing to lend their skill set on some of the firm’s largest accounts. The future of our agency is bright, and we’re thankful for their dedication to our firm and clients.

Interested in learning more about Dittoe Public Relations’ services and experience? Request a consultation.

About Dittoe Public Relations
Dittoe Public Relations was founded in 1999 on the premise that clients deserve better – a higher level of service and greater results. A premier public relations agency with high-tech roots, Dittoe Public Relations has grown to include an impressive roster of clients in many industries, including consumer electronics, sports, gaming, digital imaging, education, lifestyle and consulting. Relentless in the pursuit of excellence for our clients, we pride ourselves on exceeding expectations every day.

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Finish the School Year Strong with Dittoe PR’s Spring Internship Program

A challenging spring semester internship experience could be what you need to successfully land a summer job! We’re weeding through resumes to find the best of the best to complete our team this Spring. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

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Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed

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To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, November 11.

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