Now Accepting Applications for Public Relations Spring Internship 2019

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for spring 2019, and we want you to apply! This internship is paid, and part-time or full-time options are available.

 

Here’s what you need to know:

Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the company’s partners.

 

This internship is for detail-oriented, self-starters looking to develop a well-rounded public relations skill set in an energetic and challenging environment. The ideal candidate should have strong communication skills (both verbal and written), initiative, and creativity, as well as feel comfortable juggling multiple projects and deadlines. Key tasks will focus on media relations, research and analysis, reporting, content creation, and more.

 

Sampling of responsibilities:

  • Drafting compelling content such as press releases, media pitches, social media posts, and more
  • Carrying out special event planning tasks
  • Participating in agency meetings, training sessions, and brainstorming sessions
  • Handling research and analysis projects in support of client objectives as needed
  • Researching comprehensive press lists for local, national, and trade media
  • Contributing to the execution of media relations campaigns
  • Assisting with client and business projects as needed
  • Assisting with administrative duties as assigned by staff

 

Key qualifications:

  • Actively enrolled in or a recent graduate of a university journalism, public relations, strategic communications, marketing, advertising, or other related program
  • Previous professional or relevant internship experience (public relations experience is a plus)
  • An understanding of basic journalism and media relations skills
  • Solid, versatile writing skills in both creative and technical fields
  • An ability to be professional and personable in written and verbal communication
  • Demonstrates attention to detail and good judgment
  • Smart, creative, assertive, and innovative individual who thrives in a fast-paced environment
  • Flexible and willing to collaborate with teams
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Additional knowledge in social media, design, photography/videography are a plus

 

To apply, send a cover letter, resume with references, and three diverse writing samples to Vanessa Staublin at vanessa [at] dittoepr.com. No phone calls please. Applications must be submitted by 11:59 P.M. EST on Sunday, Sept. 30.

 

Now Accepting Applications for Public Relations Fall Internship 2018

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for fall 2018, and we want you to apply! This internship is paid and part-time or full-time options are available.

 

Here’s what you need to know:

Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the company’s partners.

 

This internship is for detail-oriented, self-starters looking to develop a well-rounded public relations skillset in an energetic and challenging environment. The ideal candidate should have strong communication skills (both verbal and written), initiative, and creativity, as well as feel comfortable juggling multiple projects and deadlines. Key tasks will focus on media relations, research and analysis, reporting, content creation, and more.

 

Sampling of responsibilities:

  • Drafting compelling content such as press releases, media pitches, social media posts, and more
  • Carrying out special event planning tasks
  • Participating in agency meetings, training sessions, and brainstorming sessions
  • Handling research and analysis projects in support of client objectives as needed
  • Researching comprehensive press lists for local, national, and trade media
  • Contributing to the execution of media relations campaigns
  • Assisting with client and business projects as needed
  • Assisting with administrative duties as assigned by staff

 

Key qualifications:

  • Actively enrolled in or a recent graduate of a university journalism, public relations, strategic communications, marketing, advertising, or other related program
  • Previous professional or relevant internship experience (public relations experience is a plus)
  • An understanding of basic journalism and media relations skills
  • Solid, versatile writing skills in both creative and technical fields
  • An ability to be professional and personable in written and verbal communication
  • Demonstrates attention to detail and good judgment
  • Smart, creative, assertive, and innovative individual who thrives in a fast-paced environment
  • Flexible and willing to collaborate with teams
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Additional knowledge in social media, design, photography/videography are a plus

 

To apply, send a cover letter, resume with references, and three diverse writing samples to Greta Snell at greta [at] dittoepr.com. No phone calls please. Applications must be submitted by 11:59 P.M. EST on Sunday, July 15.

Consuming Media: Millennials vs. Baby Boomers

The ultimate goal of a #PRpro is securing stellar media coverage for our clients; however, that coverage can be less impactful if it’s not reaching the targeted audience. In a world increasingly influenced by technology, it’s important to remain knowledgable about how audiences are consuming media and staying informed.

 

We’re taking a closer look at how millennials and baby boomers consume media differently. Learn how it affects our strategies for telling our clients’ stories to the most influential audiences.

 

Baby Boomers

Baby Boomers, born between 1946-1964 and know sticking to their roots, are surprisingly open to new formats. In fact, research shows TV hold the top spot for Baby Boomers. More specifically, 51 percent of those older than 55 are found to rely on traditional news sources, including broadcast media.

 

While Baby Boomers are adopting social media sites like Facebook more and more, they are more likely to go straight to the source. They visit news outlets directly to stay informed, spending 20 plus hours a week consuming online content. If that doesn’t say how tied Baby Boomers are to traditional media, then knowing 92 percent of them continue to listen to the radio for news updates just may convince you.

 

So, if a client is trying to reach the highly respected Baby Boomer crowd, it’s evident that traditional media is the way to go. Leveraging local broadcast media can prove highly successful, especially in the early hours as the masses consume the news of the day before heading out to work. Don’t let the word traditional stray you away from online hits though, as an online article can garner thousands of eyes as the Boomers browse news sites throughout the week.

 

Millennials

Millennials, born between 1982-2002, are changing the way younger generations stay informed. Studies show millennials rely heavily on trending articles and major headlines on platforms like Facebook, Instagram, Snapchat, and Twitter. According to Business Insider, 64 percent of people ages 18-24 say digital outlets such as online news sources and social media serve as their main source of news.

 

As for traditional media, only 24 percent of millennials ages 18-24 and 29 percent of millennials ages 25-34 turn to broadcast television to get their news. Only 5 percent of those are turning to radio and print to stay informed. Instead, millennials are utilizing local and national news sites to dive deeper into major headlines found on social media sites. In comparison to Baby Boomers, millennials are twice as likely to opt in to retrieving information from social media and word of mouth than traditional news sources (cue the group text gossip).

 

That being said, when working with clients targeting younger generations, we often gear our strategic execution toward securing media opportunities that will surface across social media platforms. While traditional outlets still garner high viewership, online hits support the research and prove to produce valuable results for client coverage. It’s important to look at online mentions when securing opportunities, in addition to utilizing social channels to increase exposure by posting client-oriented coverage.

 

The way each generation consumes news is constantly changes, dictating how we approach our strategies in the public relations industry. As the latest-and-greatest tech updates continue to revolutionize our world, it’s crucial that we do our due diligence and capitalize on the appropriate opportunities that will effectively produce results for our clients.

 

Interested in reaching these audiences online? Request a consultation with us today!