Our Favorite DPR Moments of 2018

The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here.

 

From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has had an incredible 19th year driving results for our clients and growing our team. Relive our best moments of 2018 below.

 

Securing big media hits

At Dittoe PR, we don’t wait for news to happen. We make news happen. We’re all about securing consistent media coverage for clients in top tier media – national, local, trade and influencer outlets – by proactively brainstorming new story ideas.

 

Here are some of the biggest headlines we secured for our clients this year:

 

Bringing on new accounts, upsells

We pride ourselves on expanding our client roster and client scope with a variety of projects in the media relations, social media, event planning, content marketing and thought leadership spaces.

 

In 2018, Dittoe PR brought on multiple client wins in a variety of industries including Lonely Whale, Hoffmaster, Merchants Capital, Scooch and Massage Heights. Additionally, the company earned increases in scope for Aardvark and Medxcel. PSI, also new client in 2018, recently increased their desired scope of work with our team, as well.

 

Growing our team

Dittoe PR added six new full-time account coordinators and account executives to the team this year, each of whom are bringing exceptional results to clients day in and day out.

 

Shelby Kaiser joined the team in February and brought her experience of managing a sorority’s quarterly publication, assisting with email marketing and overseeing social media for individual chapters. Haley Williams brought her six years of industry experience in branding, storytelling and communication to the team in April.

 

Ashley Shuler (me!), a previous intern who started full time in June as an account coordinator, was promoted to the account executive role in October. Ashlea Alley, another former intern, also joined the team as an account coordinator after after graduating from the University of Indianapolis with a dual focus degree on public relations and journalism.

 

Jillian Thomas brought her eight years of TV reporting and anchoring experience to the team when she joined Dittoe PR in September as an account executive.

 

Kaitlyn Beck, who graduated from the Indiana University Media School with a B.A. in journalism and specializations in public relations and advertising, and Natalie Weber, a previous intern who started full time in October after graduating from Purdue University with a public relations and strategic communication degree, also joined as full-time account coordinators.

 

Developing our skills

Dittoe PR has always held personal and professional growth in high regard. We firmly believe that our premier PR agency can only grow if our people continue to grow, too.

 

This year, Dittoe PR introduced a professional development budget for all employees, and our team members took advantage of those dollars by attending conferences across the nation. Megan Custodio, Ashley Eggert and Greta Snell attended INBOUND 2018 in Boston; Kaiser, Vanessa Staublin and Sophie Maccagnone attended Digital Summit in Dallas; and Mallory Sturgeon and Kasie Pieri attended PR News’ Media Relations Conference in Washington, D.C.

 

Defining our values

This year, we embarked on a six-month journey toward building a stronger company culture through unified personal and professional development with the help of organizational coach, speaker and author, Katara McCarty.

 

After crowdsourcing responses to a select set of questions about Dittoe PR’s culture, the team collectively crafted four core values that we firmly believe in and practice daily to support each other, our clients and Dittoe PR as a system.

 

  • Cultivate Happy: At Dittoe PR, we have fun, work with passion and purpose, and value work-life balance.
  • We’ve Got Your Back: Because our team is always there for each other. Similarly, this value speaks volumes to how we treat our clients, because we’ve got their backs too.
  • Here We Grow: Because we believe we can go farther, together, by investing in our employees through professional development opportunities, mentorship programs, new client opportunities and more.
  • Exceed Expectations: Our team doesn’t just aim to meet client expectations. We strive to exceed them in any way possible.

 

From securing top tier media hits to cultivating our values, we can’t wait to see where 2019 takes us! Want your business on our 2019 list? Contact Lauryn Gray at lauryn@dittoepr.com to set up a consultation and learn more about our services.

5 Tips for Wrapping Up Your Internship

Completing an internship is essential to gaining hands-on, real life experience and skills that you otherwise wouldn’t get in a classroom setting. In fact, a majority of Dittoe PR employees started their PR careers as interns here – including me!

 

Like all good things, an internship must come to an end. If you’re currently interning somewhere, are you prepared for the final chapter? These key tips will help you end your internship on a high note, and, hopefully, guarantee success in your future career-related endeavors.

 

End on a high note.

The end of your internship is just as important as the start. Don’t let the allure of a semester ending distract you from finishing strong.

 

Inevitably, workflow decreases as the semester comes to a close, but don’t let that seep into your productivity. Instead of online shopping for the next interview blazer (that you’ll only use once), show initiative and ask for more assignments. Someone is bound to need help, and the impression you’ll leave on your team is invaluable. Showing commitment to your role could even help to land you another internship or a full-time gig!

 

Leverage your relationships.

It’s not against the rules to ask about potential job openings at your company. If you are having trouble finding your next opportunity, take advantage of the professional network you’ve been building! Especially if you made a great impression, that commitment shows your initiative and dedication.

 

Prepare a list of your contributions during your internship and reasons why you would be a valuable asset to any growing team. Then, talk your mentor or internship director for next steps. Even if you don’t get to stay, they may be able to reach out to their industry peers and find a good fit for you, make an introduction or even provide a recommendation.

 

As a matter of fact, I showed my interest for staying on permanently at Dittoe PR two months into my internship and look where I am today!

 

Create an online portfolio.

In today’s digital age, an online portfolio is crucial to demonstrating your abilities as a professional and standing out against other qualified candidates. It can be as easy as updating your LinkedIn profile with verbiage about your professional roles thus far. Consider uploading completed projects that you are proud of, so recruiters can easily see your samples, and sharing measurable results (i.e. the number of media hits or social media analytics that resulted from your work).

 

Want to go the extra mile? Design your own online portfolio by utilizing easy-to-use tools such as Weebly or Wix. Include your resume, writing samples, letters of recommendation and more to show off your professional prowess.

 

Seek out feedback.

As you approach the end of your internship, it is important to ask your mentor and peers for feedback. Seeking out feedback shows that you want to improve and learn from your prior mistakes. Chances are your colleagues have been in this field for a while – they know a few things!

 

Be sure to schedule an “exit interview” with your internship mentor or director. Take the opportunity to gauge your progress throughout the internship. Pick his or her brain about your strengths, weaknesses and where to go from here.

 

Stay in touch.

No one likes to be ghosted. Especially your internship coordinators or fellow coworkers. Just because your time at the company is over does not mean it’s the time to completely distance yourself. If you maintain contact, whether it be via a professional networking site such as LinkedIn or taking the time to send out a monthly update to your internship mentor, it shows that you care. Your internship is a stepping stone into getting a full-time position, don’t let it go to waste.

 

If you’re considering taking that next step and applying for a full-time position, be sure to do all the necessary research first. What is required of you to apply? Which writing samples would be appropriate to send? Gather all of your materials first, then communicate in-person with your company’s hiring manager to discuss next steps.

 

Like they say during finals week – finish strong!

 

Interested in applying for an internship at Dittoe PR? Contact Vanessa Staublin at vanessa@dittoepr.com to learn more about our Summer 2019 internship program.