What to Consider when Targeting Local Media

What to Consider when Targeting Local Media

While a placement in the New York Times is a tremendous accomplishment for many PR professionals (including myself) and the kind of coverage companies dream of, we cannot underestimate the power local media can have on an organization’s communications strategy. As a...
How to Build a Social Media Brand Kit

How to Build a Social Media Brand Kit

When it comes to having a strong social media presence, proper branding is everything. That’s why it’s crucial to create and continually reference a brand kit that clearly outlines the image you have curated for your brand. Where do you start? What all should be...