Dittoe PR Helps Crew Carwash Raise Over $30,000 for Riley Children’s Foundation

Crew 3A staple carwash organization in Central Indiana, Crew Carwash has a strong reputation for customer service and giving back to the local community. The organization has teamed up with Big Brothers Big Sisters of Central Indiana and Gleaners Food Bank of Indiana in the past, and at the start of 2016, wanted to begin a new partnership with Riley Children’s Foundation.

Crew’s plan was to donate 50 percent of the first month’s proceeds from every purchase of an Unlimited Wash plan between April 30-May 8 to Riley Children’s Foundation. Crew decided early on that all of the money raised would go to Riley’s Maternity and Newborn Health program, a brand new initiative aimed at greatly reducing Indiana’s infant mortality rate.

Fewer than 20 babies have been born at Riley Hospital since it opened in 1924. Soon, Riley Hospital will offer the full spectrum of maternity care, from low-risk pregnancies to specialty care for mothers and babies with complex needs.

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As Crew embarked on this new partnership, Dittoe PR was there every step of the way. Dittoe coordinated all meetings between Crew and Riley, helped create the official campaign name – “Unlimited Hope for Riley” and social media hashtag – #Crew4Riley, and planned a major kick-off event at Crew’s Downtown Indianapolis location.

Crew worked closely with Riley to ensure Riley Kids and their families were able to attend the event. The kids enjoyed snacks, greeted customers and even helped spray down cars in the carwash tunnel.

Despite bad weather, (it rained eight of the nine days of the campaign), Crew was able to raise $31,563.

While Crew did an excellent job executing the campaign internally to its 600 team members, it was up to Dittoe PR to get the word out and inform local Central Indiana residents on how they can make an impact. Dittoe secured media placement on WRTV (ABC), WTHR (NBC), the Indianapolis Star, the International Car Wash Association and Professional Carwash & Detailing Magazine. This coverage generated 380,939 media impressions.

Needless to say, the “Unlimited Hope for Riley” campaign was a huge success for Crew, Riley Children’s Foundation, and most importantly, Riley patients. At Dittoe PR, we’re thrilled to spread the word of Crew’s philanthropic efforts and honored to help raise funds for such an important initiative.

Homegrown By Heroes – PR with a (purple) heart

In July 2015, the Indiana State Department of Agriculture launched the first statewide, state-supported program – Indiana Grown – that creates a clearer designation of which products are truly farmed, produced and/or processed in Indiana. Through Indiana Grown, the term “local” started to take on an entirely new meaning.

Pence-launching-Homegrown-By-Heroes-.-270x180By focusing on its three major components – including educating consumers on the importance of buying Indiana Grown products, increasing sales and networking opportunities for Indiana farmers, and expanding support for Indiana processers in their effort to process more Indiana Grown products – Indiana Grown has already witnessed great success for its more than 400 members.

With membership on the rise, Indiana Grown is continuing to build its portfolio of benefits with the launch of Indiana Grown Homegrown By Heroes, a program that aims to recruit Indiana Veterans to the agriculture industry.

HomegrownThe launch of this program was celebrated publically at the Indianapolis War Memorial on Feb. 29. In addition to the presence of many Indiana Grown representatives and members, Gov. Mike Pence, the Department of Veteran Affairs, Homegrown By Heroes and the Farmer Veteran Coalition offered support at the press conference announcing the new veteran-focused program.

Homegrown By Heroes is a national program administered by the Farmer Veteran Coalition that includes more than 250 members in 43 states, including Indiana. By teaming up with Indiana Grown, the new program gives local producers who have served in the military the opportunity to use an exclusively-designed logo on their business signage and/or product labels. As a result of this added marketing logo, consumers can easily identify products made by Hoosier veterans and support them through every purchase.

As the PR agency on record for ISDA’s Indiana Grown program, Dittoe PR worked diligently to build awareness through personalized media relations, resulting in more than 50 pieces of TV, digital and print coverage in the first week since launch. Our team is thrilled to play a role in telling the story of programs such as Indiana Grown that focus on better supporting Hoosiers and Hoosier veterans in agriculture.