Building a Better Workplace: Dittoe PR’s New Guiding Values and Vision

Now more than ever, company culture is highlighted across all areas of business and is often a huge driver in new business, talent acquisition, company morale, employee retention and more. Dittoe Public Relations has always held company culture in high regard, constantly seeking new ways to evolve and improve perks, policies and day-to-day morale for its employees.

 

Recently, we invited Katara McCarty, an organizational coach, speaker and author, to lead us on a six-month journey toward building a stronger company culture through unified personal and professional development. We dove right in by creating a fresh set of core values that define who we are and the principles that direct the way we do business as well as a vision statement that guides our internal decision-making.

 

After crowdsourcing responses to a select set of questions about Dittoe PR’s culture, the team collectively crafted four core values – or mantras – that we firmly believe in and practice daily to support each other, our clients and Dittoe PR as a system.

 

Cultivate Happy

At no surprise to our team, “happy” was one of the most common words to describe our company culture. Thus, having it prominently in the name of this value was key. Being a part of Dittoe PR is a special kind of job in that it’s “not just a job” at all (another common description). We have fun, work with passion and purpose, and value work-life balance. Cultivating happy is and always will be a top priority.

 

We’ve Got Your Back

Descriptors like “support,” “encouragement,” “respect” and “teamwork” were common themes throughout our collaborative brainstorming session for core values. Grouped together, we created “We’ve Got Your Back,” because truthfully, we do. From personal and professional triumphs or hardships, our team is always there for each other. Similarly, this value speaks volumes to how we treat our clients, because we’ve got their backs too.

 

Here We Grow

Dittoe PR has always held personal and professional growth in high regard. We firmly believe that our premier PR agency can only grow if our people grow too. That’s why we’re always investing in our employees – through professional development opportunities, mentorship programs, new client opportunities and more. Together, we can go farther.

 

Exceed Expectations

Internally and on behalf of our clients, we’re all in. Our team doesn’t just aim to meet client expectations, we strive to exceed them in any way possible. This is one of our greatest strengths, in fact. We are efficient and agile in our day-to-day operations, and through results-driven and solutions-oriented work, we go above and beyond.

 

Once our core values were established, we created a fresh vision statement that speaks to what Dittoe PR strives to accomplish and achieve as a unit. Together, we chose a vision that reflects our goals and objectives for our clients and our business. In every scenario, our team acts as storytellers on behalf of our clients. With that top of mind, our vision is to “proactively shape narratives that influence behavior and invoke change” every single day. Through media relations, content creation, award and speaking opportunities, social media management and so much more, we are telling stories that influence change … with passion and purpose.

 

By collaborating at all levels and implementing meaningful, company-wide values and a vision statement, we are set up to sustain our already strong company culture.

 

Think you’d make a great addition to our team? Check out our careers page to learn more about positions and contact Greta Snell, Director of Accounts, at greta [at] dittoepr.com to inquire about open positions and submit your materials.

Moving on Up: Ashley Eggert & Greta Snell Named Directors of Accounts

We’re ecstatic to announce that Ashley Eggert and Greta Snell have been named directors of accounts. Combined, the two have more than 15 years of public relations and leadership experience for a wide array of clients.

Ashley and Greta joined our team as account executives, Eggert in 2009 and Snell in 2010 and their success developing and executing strategic PR campaigns for B2B and B2C companies of varying sizes across many industries quickly catapulted them into leadership positions.

As directors of accounts, they’ll be responsible for overseeing public relations strategy for our growing roster of clients. Their strategic experience will help our agency meet and exceed client expectations and maintain our place as a leading public relations firm both locally and nationally.

“Ashley and Greta have proven themselves to be tactical leaders in media relations and communications strategy, always utilizing the power of public relations to help our clients meet their growth goals,” said Chris Dittoe, president and co-founder of Dittoe Public Relations. “We are confident their results-driven performances will allow them to quickly adapt to this new role and deliver impactful business results to our vast client base.”

In addition to a lengthy list of professional accomplishments, Ashley and Greta approach each day with an eagerness to improve and offer our clients nothing but the very best. Their strong work ethic combined with their kind and humorous personalities encourages every member of our team to be the best version of themselves.

We’re excited to have this talented and hardworking pair leading client strategy on behalf of Dittoe Public Relations while continuing to lend their skill set on some of the firm’s largest accounts. The future of our agency is bright, and we’re thankful for their dedication to our firm and clients.

Interested in learning more about Dittoe Public Relations’ services and experience? Request a consultation.

About Dittoe Public Relations
Dittoe Public Relations was founded in 1999 on the premise that clients deserve better – a higher level of service and greater results. A premier public relations agency with high-tech roots, Dittoe Public Relations has grown to include an impressive roster of clients in many industries, including consumer electronics, sports, gaming, digital imaging, education, lifestyle and consulting. Relentless in the pursuit of excellence for our clients, we pride ourselves on exceeding expectations every day.

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