How to get media coverage for your next company event

Event planning is not for the faint of heart. But the added responsibility of inviting the media and securing press coverage for an event is enough to make even the most seasoned event planner’s stress level go off the charts.

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We’re here for you. And we’re sharing some of our secrets to success.

At any given moment, our agency is working tirelessly on behalf of our clients to invite journalists and online influencers to grand openings, launch parties, philanthropic donations and other company events that need to receive maximum exposure in the media and online. We’ve even donned superhero capes for the sake of pulling off a great event.

In other words, to say we know what works (and what doesn’t) to get the media to attend and cover your company event would be an understatement. Here are some words of wisdom from Dittoe PR Vice President and Partner Megan Custodio that will help you look like a hero the next time you need to drum up media coverage for your big day.

Do your homework before blindly sending invitations to the media. Identify which media outlets are most important to target, and then conduct research on their websites to see who’s recently covered a similar event. For example, if you’re opening a new restaurant, you can search for the names of restaurants that have recently opened in your area and see who reported on the news of their grand opening or VIP party. Once you’ve extended an invitation and they accept, though, your work doesn’t stop there.

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After they arrive at the event, greet them as soon as you can and offer to facilitate any interviews they may need, answer their questions, take them on a tour if the event necessitates it and thank them for coming.”

Targeted outreach and being an on-site resource are just two of the many keys to generating maximum media exposure for company events. From selecting the best time of the day and week to hold an event to choosing the right language to use in your media invitations, there are several other variables to consider when devising your media relations strategies and tactics for your next celebration.

Have a big event on the horizon for your company and want to make your life a lot easier? Ask us how we can make your next event a success. Here’s how we’ve recently helped Broken Beaker Distillery, Indiana Grown and TCC, the nation’s largest Verizon Premium Wireless Retailer, get major media attention for their recent initiatives.

In Review: PERQ Launch Party & My First Verge Pitch Night

Whether born and raised or adopted into, any Hoosier who calls Indianapolis home can testify that there are a number of reasons to live and work in this great city. One I’m particularly pleased to see surfacing in these last few years is Indy becoming one of the world’s top marketing tech hubs. Indy was also just named the ninth city in the United States creating the most technology jobs.

There are several businesses, entrepreneurs and organizations behind Indy’s buzz and Verge is one of them. Verge, a meet-up for Midwestern entrepreneurs, marketers, developers or other professionals working in or investing in tech startups, is helping Indy uphold its advanced tech reputation.

Last week I had the great fortune to be under the same roof with Indianapolis’ elite tech professionals at our client PERQ’s launch party at my first ever Verge Pitch Night. Being a recent graduate and young professional who uses technology in my everyday life, I was excited to mingle with the familiar faces and names I’ve been following who are molding Indy’s tech scene.

I should mention that 500+ of Indy’s movers and shakers turned out for the event and helped make this the largest meet-up in Verge’s history. Good thing PERQ’s spacious office could house us all. Resembling an office space that you might see on the West Coast or featured on a interior design blog, the unique space proved to be a great conversation starter in and of itself with scooters lined up at the front of the building, a basketball hoop with complimentary IU Big Head wall décor in the game room, custom bar serving up local favorite Sun King Beer and other eye-catching décor throughout the building.

PERQ PartyAfter a little networking and sitting in on the Fireside Chat with the Verge and PERQ founders, I got to experience firsthand PERQ’s incentive-based technology, FATWIN. After entering my information into a kiosk, I played a casino-inspired slot machine game and won a nice PERQ-branded water bottle — some of my colleagues won sizable gift cards to PERQ’s client h.h. gregg, but I’m not jealous — I swear. 🙂

Here at Dittoe PR, we work with some of Indianapolis’ most innovative marketing tech companies and that makes me so proud to be a part of this firm. While talking with guests on Wednesday’s event, our Founding Principal Liza Dittoe said something compelling that really defines Indy’s marketing tech community: “Even though I may not personally know everyone in the room tonight, none of us are strangers.”

That thought really summed up the evening for me and my very first Verge event. Congratulations, PERQ!