by Madisen Petrosky | Nov 21, 2018 | Company Culture, Culture, Event Promotion, Public Relations, Social Media, Strategy
RIP, Snapchat. Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our...
by Skylar Whitney | Nov 15, 2018 | Communication, Media Strategy, PR tools, Social Media, Strategy
One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social...
by Kasie Pieri | Nov 8, 2018 | Client Coverage, Media Relations
The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you...
by Dittoe PR | Nov 1, 2018 | Communication, PR tools
B-roll. Byline. Ed Cals. Embargo. Owned media. Press release. UMV. If you’re a PR professional or work with media, you probably use some or all of these terms on a regular basis. We throw these phrases around with each other in the office, but we have to be...
by Dittoe PR | Oct 25, 2018 | Public Relations, Social Media
The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills and could execute them well, you were bound to be a successful PR pro. But, what...