Four Benefits to Open Work Spaces

When stepping into the Dittoe PR office, you’ll notice we set things up a little differently than the traditional corporate office setting. We believe collaboration helps our team improve and excel by encouraging group brainstorms, team meetings, tactical collaboration efforts and more. So, we specifically designed our office space to be open concept so we could better serve our clients and each other.

 

According to American Express Forums, people are 12 percent more likely to report being happy with their job when they have freedom and autonomy in their work environment. We believe that in order for creative companies to flourish, an open work environment or combination of open and offices should be available to employees. There are several advantages to providing this type of environment for employees.

 

Breaks down the silos of a traditional working environment.
When organizations get into a silo mentality, it means most employees or groups aren’t sharing information or acknowledging each other. This can lead to reduced employee morale and lack of collaboration and teamwork, which negatively impacts operations and the overall wellbeing of the business. But, when the office is shifted into an open environment, the silos are lifted. Employees are able to interact more and share a unified vision, allowing the workplace to achieve success in the highest capacity through collaboration. Dittoe PR hosts regular team brainstorm sessions, as well as provides various collaborative working spaces for employees.

 

Minimizes rigid work schedules.
Not only do open workspaces invite collaboration, they also instill a greater belief in being flexible while we work. We learn to move with the ebb and flow of the day when we’re closely working with our peers. Open workspace helps us create a balance between head-down work and light-and-fun engagement with fellow team members. If you’re easily distracted in a way that negatively impacts your work, this may not be for you, however.

 

Invites collaborations in real-time.
When reviewing new hire applications, it’s common to see the phrase, “works well with a team,” but with open work spaces, it will be put to the test. Granting employees the opportunity to collaborate at any given time allows creative ideas to flow without the need to set up a formal team meeting. In PR, things can unfold quickly and require a speedy response. Having a sounding board visible and present allows the team to collaborate in real-time and quickly deliver results to the client.

 

Builds closer relationships between employees.
From recapping what happened over the weekend, to supporting one another through difficult times, the Dittoe PR team uses its open work spaces to build a strong foundation of friendship between its employees. With an open work space, your company can grow closer, creating a “we’re in this together” mentality.

 

Although open work environments have its share of cons, such as workplace banter and noise, the opportunities it holds outweighs the cons, in our opinion. Dittoe PR is relentless in the pursuit of excellence for our clients and prides itself on exceeding expectations every day with custom PR strategies, innovative ideas, flawless execution and results. We owe most of that to our daily collaborations, relationships with each other and, of course, the dedication to our clients.

 

Interested in seeing how a strategic plan could benefit your business? Contact Lauryn Gray at lauryn@dittoepr.com or request a consultation today.

Why Persistence is Public Relations’ Most Valuable Skill

While public relations may seem like a dazzling profession full of glam, glitz, and celebrities, PR pros understand how truly grueling the work can be. At times, PR can involve a lot of teamwork, determination, and patience, but most importantly, it involves persistence.

 

It’s easy for someone to write a press release about an upcoming event or initiative or even to create a landing page online for blog content. But to really drive results, PR experts understand how crucial it is to be persistent in your efforts – from media relations to content creation and social media, it takes more than distributing one press release every six months or posting one Tweet each week to really drive results.

 

When it comes to conducting media relations or PR campaigns, persistence is particularly important. In order to successfully conduct a media relations campaign, simply writing a release, publishing it on the company’s press page and hoping media will pick it up will likely will not cut it. Brands should consistently test out new story angles and hooks, follow up with media regularly – sharing additional information to pique their interest – and always be on the hunt for a new media contact who might be interested in sharing your story.

 

Besides that, media relations involves a lot of other tasks that require a persistent mindset. For instance, we hear “no” more times than we can count when reaching out to media with story ideas. PR pros invest a lot of time researching the perfect journalists just to find out they’re not interested in your topic. We also hear “maybe” a lot, which can often turn out to be dead ends. The trick is to not get discouraged, but rather see it as a challenge to overcome.

 

The point is a good PR pro understands you can’t take no for an answer. When one door closes, we find a way to open another. By researching additional contacts, sending out new pitches and continuing to persevere, we’re able to secure the results our clients deserve.

 

A young professional starting out in the world of PR might be surprised at just how much patience and perseverance the job takes. However, when you’re passionate about your clients, you don’t just give up. Instead, we work hard to find new opportunities, review past failures and keep trucking forward.

 

Public relations can be an extremely valuable tool for businesses of all sizes. Whether a company is well established or just starting out, it can be very beneficial to position your brand to the public in a proactive way to ensure your brand is well recognized. After all, behind any public relations campaign is a well-crafted strategy, precise messaging, and a whole lot of perseverance.

 

If you’re interested in learning how our team’s tenacious efforts can generate results for your company, contact Lauryn Gray, lauryn@dittoepr.com, or request a consultation today!