Securing Media Coverage For Your Next Big Event

Founded in 2011, Fishers Imports is ushering in a new generation of luxury car sales by pairing one-on-one customer service with the convenience of online shopping to streamline the process of finding buyers the perfect vehicle.


In December of last year, Fishers Imports owner and co-founder Peyman Rashid connected with Indiana Pacers player Victor Oladipo and helped him find the perfect luxury vehicle as a gift for his mother. Impressed by the quality of service and unique sales model at Fishers Imports, Victor entered into an official partnership with the pre-owned luxury auto dealership to further promote their services and give back to the local community.



In celebration of its official partnership with Oladipo, and following his recent NBA All-Star victory, Fishers Imports hosted a fan engagement event at its headquarters for Indianapolis-area youth basketball leagues, inviting them to participate in a Q&A with Oladipo, to discuss his love of the game.


In support of the event, Dittoe PR secured media placements on WRTV-TV (ABC), WXIN-TV (FOX59), and WISH-TV (CW). Coverage following the event was also included in The Indianapolis Star, and on social media by the Indianapolis Recorder, Fishers Magazine and more. In just a few hours, placements totaled more than 515,000 media impressions and more than $33,000 in publicity value.



With more than 150 guests in attendance, the evening was a success for all involved. In addition to the Q&A session with local youth, Victor also took photos and signed autographs, inspiring them to work hard and achieve success in whatever they’re passionate about.


Have an event coming up? If so, let’s discuss how we can be of service to you. Request a consultation with us today!

Dittoe PR media coverage highlight reel: Feb. 18-22, 2013

At Dittoe PR, we love telling our clients’ stories to the media – and it shows! From The New York Times to key industry trade publications, Dittoe PR clients made headlines this week.

  • Klipsch headphones received a shout out in The New York Times this week as a premium headphone brand with “realistic sound and value.” The Absolute Sound also included the Klipsch Heresy III in its March 2013 issue as one of The Absolute Sound’s Editors’ Choice Awards winners.
  • Drake’s and Survivor winner Rupert Boneham appeared on FOX59 to encourage viewers to come watch their favorite local celebrities play darts for a good cause. Come join the fun on Wed., Feb. 27 at Drake’s Indianapolis location at 3740 E. 82nd St.
  • Smarter Remarketer’s successful customer retargeting program with Shoe Carnival was featured in Direct Marketing News.
  • ISM College Planning’s Bill Wozniak was interviewed by WSBT radio in Michiana about college planning and FAFSA preparation. WIBQ radio in Terre Haute also spoke with Bill about this important and timely topic.
  • Green BEAN Delivery’s delivery of 2,200 pounds of fresh produce to a Cincinnati food bank put healthy foods in the homes that need it most.
  • STORServer’s launch of its new Virtual Appliance was featured in Channelpro Network and Database Trends and Applications, and its free TSM upgrade was highlighted in Search SMB Storage. The company’s new channel manager hire also made local and trade publication news.
  • Zotec’s RMBA sponsorship renewal also made industry headlines.
  • The Cellular Connection (TCC)’s new flagship store designs were featured in the World Interior Design Network and Commercial Construction & Renovation.

Need to spread the word about your organization? Let’s talk about how Dittoe PR can help.

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