After years of brand confusion, client Hobby Lobby International resolved its trademark woes

New York Times

Hobby Lobby International, a remote-controlled products company has been mistaken for Hobby Lobby Stores numerous times. In 2012 the brand identity went from being a simple act of confusion to a possible liability. After numerous discussions with Hobby Lobby Stores, Hobby Lobby International is now known as Hobby Express. See what the owner of the business, Mark Cleveland, has to say about the change in The New York Times here.

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