Mud Hens score with ExactTarget – on DIRECT

ExactTarget’s client, the Toledo Mud Hens, a minor league baseball team, was featured on DIRECT and was the lead story in today’s E-Mail Essentials daily newsletter! After implementing ExactTarget’s Extensions Network, the Mud Hens can now  instantaneously access fairly specific sectors of its customer base and send them highly targeted, immediate messages and offers. Read more here.

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