Loxa Beauty went from Pivot to Acquisition in Just Two Weeks

Guerillapps featured in Forbes

Danielle McDowell and Janell Shaffer founded My Best’s Friends Hair after meeting at a web development firm back in 2010. Feeling as though they only scratched the surface of the beauty tech industry, they pivoted their business idea to Jada Beauty and were soon acquired by an industry giant, Sally Beauty Holdings, Inc. Read more  about the evolution of Loxa Beauty in Forbes latest article, “From Pivot to Acquisition in Just Two Weeks.”

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