Loxa Beauty shares how to eat your entrepreneurial cupcake

Inc.

Recently, Inc. Magazine described entrepreneurship as being similar to eating a cupcake. Often, entrepreneurship is so focused on the end result (such as eating an entire cupcake) that people don’t realize the whole journey can be enjoyable (savoring the cupcake). Within this article, Loxa Beauty shares that if something isn’t working, and all you care about is the end, change it. The business would know, as they were able to pivot their company and take it in a new and more successful direction. To see what advice their founders gave about enjoying their “entrepreneurial cupcake,” read the article here.

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