Loxa Beauty believes stylists should take a stance against diversion

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Loxa Beauty, an innovative e-commerce platform that supports professional salons and stylists, shared in a recent Modern Salon article that there comes a time in every stylist’s career where his or her client cheats and purchases product outside of the salon. This is called diversion. Loxa points out that salon professional products are meant to be recommended to consumers by the stylist, not by unauthorized dealers. See their points on how salon professionals can make consumers part of the solution and not the problem by offering them in-salon, exclusive deals they can’t find elsewhere and avoid diversion.

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