ExactTarget’s CoTweet in eM +C!

ExactTarget’s client Intuit who manages the TurboTax brand made tax season easier this year by answering all questions via Twitter.

The process was managed with the help of ExactTarget’s Twitter platform CoTweet, a sort of CRM Twitter software that enables users to easily search for questions across Twitter about taxes; assign customer tweets to the right expert within the company; and respond to the customer in short order. In fact, the program enabled TurboTax employes to answer tweets in less than four minutes…

Read full story here.

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