ExactTarget in the headlines of the Wall Street Journal

Client ExactTarget, a leading global provider of on-demand email marketing and interactive marketing solutions, was featured in today’s Wall Street Journal for an outstanding text-message coupon campaign they powered for Auntie Anne’s, Inc. ExactTarget was able to help Auntie Anne’s experience coupon redemption rates of 15 and 30 percent, rates that were far stronger than traditional couponing methods.

Read how here!

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