ExactTarget & client in Multichannel News

ExactTarget’s client, Ivy Tech Community College was featured in this article for their great use of ExactTarget’s core marketing philospohy, ‘subscribers rule.’

“They put the subscribers first by asking them to indicate when they want the next communication. It’s all about personalization,” says R.J. Talyor, product-marketing manager for ExactTarget, the e-mail service provider behind Ivy Tech’s messages.

Read the full story here. 

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