DirectBuy names new executive leadership team

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In a recent article, Home Furnishings Business shared that client and membership-based retailer DirectBuy has announced a new executive leadership team, which includes a new CEO. Mike Bornhorst, who has worked for companies including ADT and Culligan Water, hopes to make exciting changes for DirectBuy while he is CEO. He said, “While DirectBuy has been around for more than 42 years, it is a time of significant change for the company. There are many exciting changes underway that will reshape the way consumers interact with and benefit from DirectBuy.”

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