Dittoe PR recently had the opportunity to assist with organizing the first annual Ironworks Social event at Ironworks Hotel Indy. It was in the high 70s in late October, the sun was shining, and the hotel looked as brilliant as ever. The parking lot was packed with booths offering unique foods and refreshing spirits and a grand stage was set up to host a live performer. Inside the hotel, the Ironworks Hotel staff excitedly awaited the arrival of guests to lead hotel tours and greet VIP attendees.

In addition to the perfect weather, the months of preparation made for a seamless grand opening celebration of the first boutique hotel on Indy’s north side.

From brainstorming event names and coordinating the menus to event promotion around the Circle City, Dittoe PR was responsible for arranging every detail for the big day. While some parts of event planning can be sexy, others, such as studying generators, amps and wattage for electric needs, can be much less appealing. Most, but not all, of Dittoe PR’s efforts for ensuring Ironworks Social was a hit included:

  • Researching and booking bands;
  • Coordinating and creating menus for four different Ironworks’ restaurants and two different alcohol vendors;
  • Renting tables, chairs, tents, a stage, a generator, lighting, port-o-lets, hand washing stations, trash cans, barricades, and more;
  • Booking security;
  • Designing VIP invites and distributing them to key contacts;
  • Securing hotel artists;
  • Inviting guests via Eventbrite;
  • Securing media coverage promoting the event;
  • Creating an hourly run of show for the weekend; and
  • Providing on-site support from sun up until sun down on event day.

Completing all of these tasks and staying within our budget was no easy feat. Our team was determined to work hard and make Ironworks Social an event Hoosiers wanted to attend and talk about afterward.

During the event, which lasted from 5 to 10:30 p.m., attendees were able to purchase small plates from key restaurants at Ironworks at Keystone and Ironworks Hotel including Ruth’s Chris, Sangiovese Ristorante, and Cunningham Restaurant Group’s Provision and Rize, as well as libations from Sun King Brewery and Fountain Square’s Hotel Tango. Guests also enjoyed live music from Indianapolis favorite The Bishops and Wisconsin-based WiFEE and the HUZzBAND, hotel tours, and conversations about the hotel’s exclusive artwork from four different Ironworks Hotel artists. Attendance for the event was free.

More than 550 guests attended the first-ever Ironworks Social, and the Ironworks Hotel team hopes to make it an annual event. Ironworks Hotel and Dittoe PR were thrilled at the positive response from guests, and we can’t wait to begin planning for next year!

 

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