How to get media coverage for your next company event
Event planning is not for the faint of heart. But the added responsibility of inviting the media and securing press coverage for an event is enough to make even the most seasoned event planner’s stress level go off the charts.
We’re here for you. And we’re sharing some of our secrets to success.
At any given moment, our agency is working tirelessly on behalf of our clients to invite journalists and online influencers to grand openings, launch parties, philanthropic donations and other company events that need to receive maximum exposure in the media and online. We’ve even donned superhero capes for the sake of pulling off a great event.
In other words, to say we know what works (and what doesn’t) to get the media to attend and cover your company event would be an understatement. Here are some words of wisdom from Dittoe PR Vice President and Partner Megan Custodio that will help you look like a hero the next time you need to drum up media coverage for your big day.
“Do your homework before blindly sending invitations to the media. Identify which media outlets are most important to target, and then conduct research on their websites to see who’s recently covered a similar event. For example, if you’re opening a new restaurant, you can search for the names of restaurants that have recently opened in your area and see who reported on the news of their grand opening or VIP party. Once you’ve extended an invitation and they accept, though, your work doesn’t stop there.
After they arrive at the event, greet them as soon as you can and offer to facilitate any interviews they may need, answer their questions, take them on a tour if the event necessitates it and thank them for coming.”
Targeted outreach and being an on-site resource are just two of the many keys to generating maximum media exposure for company events. From selecting the best time of the day and week to hold an event to choosing the right language to use in your media invitations, there are several other variables to consider when devising your media relations strategies and tactics for your next celebration.
Have a big event on the horizon for your company and want to make your life a lot easier? Ask us how we can make your next event a success. Here’s how we’ve recently helped Broken Beaker Distillery, Indiana Grown and TCC, the nation’s largest Verizon Premium Wireless Retailer, get major media attention for their recent initiatives.