Dare to Be Different: A Lesson in Public Relations & Media Strategy!
This past weekend I was honored enough to have the opportunity to be in my best friends wedding! It was a blast – we danced, we drank, we caught up with old friends and we just had good ole’ fun. Attending this wedding had me thinking, I never realized how “planned” and “standardized” everything was. There were so many rules you had to follow to be a part of the big day. Everything we did was on a schedule or with limitations, from when we got our nails painted and what color we used, to walking down the aisle. We were instructed on where to be and what to do for everything – oh, and of course, everything had to be approved by the bride. Now this is good for some people and for some events, but it started to feel like our personalities were being sucked out of the whole day, and after all, isn’t that why most of us are friends and in the wedding – because of our stellar personalities?
Finally, I had enough (and maybe one drink too many). It was time for the bridal party to be introduced into the reception. My partner and I decided that we needed to spice things up a little bit and came up with a little dance routine of our own to do as we were announce. Every couple before us heard their names announced, and simply walked out on to the dance floor to get a measly applause from the guests. Well, that was until it was our turn. Our names were called and we burst into the reception hall ready to perform. A few old school dance moves later (think the “running man” and “roger rabbit”), we had every guest out of their seats clapping and laughing!
I began thinking about this, and how it relates to public relations and media strategy. You don’t always have to follow the standard, and in most cases you shouldn’t. Anyone can send a standard pitch or write a press release as instructed by the millions of how-to websites and books out there. But to be different and to integrate personality into your strategy, that is what gets your client noticed, and sets them apart from the competition – that is how you entertain your audience.