Sputnik-sized grand opening propels Broken Beaker Distillery

Focusing on the experimental side of distilled spirits and craft cocktails, Broken Beaker Distillery opened its doors yesterday to a warm welcome (minus the weather). The bar was packed and popping within the first ten minutes and didn’t slow down until last call.IMG_9079

Inspired by their owners, a chemist and an engineer by trade, Broken Beaker combines humor and science to create an atmosphere unlike any other on the popular Massachusetts Avenue.

The distillery focuses on the ‘experimental’ side of craft cocktails. Periodic table shelving extrudes from behind the bar and holds signature and seasonal spirits with quirky, scientific names. Broken Beaker’s soapstone bar top and classic laboratory bar stools bring back memories of a high school chemistry classroom while foosball tables and 50-inch TVs modernize the trendy 3,500-square-foot distillery.

Guided tours provide customers and alcohol aficionados a sneak peek into the on-site distillery and encourage feedback and ideas for future science-infused spirits. An outdoor patio is already planned for this spring.

How Dittoe PR assisted in the Broken Beaker opening
IMG_9019Broken Beaker is Mass Ave’s first on-site distillery and a business with a story that was begging to be told. Needless to say, hiring the professional storytellers at Dittoe PR was a no-brainer for these science minded entrepreneurs.

Leading up to the grand opening, Dittoe executed several communications tactics that secured mountains of coverage and ensured that the distillery would be on the forefront of everyone’s minds.

We created and managed Broken Beaker Twitter, Instagram and Facebook accounts, using these to connect with food and beverage reporters, on-air personalities, restaurant reviewers and influential Indianapolis thought leaders. Our established relationships with members of the local media earned us coverage in nearly all relevant outlets including, The Indianapolis Star, Indianapolis Business Journal, Indianapolis Monthly, WTHR, Fox59, WISH TV, and Indiana On Tap.

IMG_9047Finally, Dittoe organized an exclusive VIP event with social media influencers, local media members as well as movers and shakers in the Indianapolis tourism scene. This generated a palatable buzz the night before the event which carried over until the grand opening.

Stop by Broken Beaker Distillery

With Dittoe PR’s assistance, Broken Beaker Distillery is well on its way to becoming a unique and popular staple in a neighborhood known for its iconic nightlife. They’re located at 643 Massachusetts Ave., next to Ralston’s Draft House. It doesn’t take a rocket scientist to realize that stopping in for a drink is a good idea!

In Review: PERQ Launch Party & My First Verge Pitch Night

Whether born and raised or adopted into, any Hoosier who calls Indianapolis home can testify that there are a number of reasons to live and work in this great city. One I’m particularly pleased to see surfacing in these last few years is Indy becoming one of the world’s top marketing tech hubs. Indy was also just named the ninth city in the United States creating the most technology jobs.

There are several businesses, entrepreneurs and organizations behind Indy’s buzz and Verge is one of them. Verge, a meet-up for Midwestern entrepreneurs, marketers, developers or other professionals working in or investing in tech startups, is helping Indy uphold its advanced tech reputation.

Last week I had the great fortune to be under the same roof with Indianapolis’ elite tech professionals at our client PERQ’s launch party at my first ever Verge Pitch Night. Being a recent graduate and young professional who uses technology in my everyday life, I was excited to mingle with the familiar faces and names I’ve been following who are molding Indy’s tech scene.

I should mention that 500+ of Indy’s movers and shakers turned out for the event and helped make this the largest meet-up in Verge’s history. Good thing PERQ’s spacious office could house us all. Resembling an office space that you might see on the West Coast or featured on a interior design blog, the unique space proved to be a great conversation starter in and of itself with scooters lined up at the front of the building, a basketball hoop with complimentary IU Big Head wall décor in the game room, custom bar serving up local favorite Sun King Beer and other eye-catching décor throughout the building.

PERQ PartyAfter a little networking and sitting in on the Fireside Chat with the Verge and PERQ founders, I got to experience firsthand PERQ’s incentive-based technology, FATWIN. After entering my information into a kiosk, I played a casino-inspired slot machine game and won a nice PERQ-branded water bottle — some of my colleagues won sizable gift cards to PERQ’s client h.h. gregg, but I’m not jealous — I swear. 🙂

Here at Dittoe PR, we work with some of Indianapolis’ most innovative marketing tech companies and that makes me so proud to be a part of this firm. While talking with guests on Wednesday’s event, our Founding Principal Liza Dittoe said something compelling that really defines Indy’s marketing tech community: “Even though I may not personally know everyone in the room tonight, none of us are strangers.”

That thought really summed up the evening for me and my very first Verge event. Congratulations, PERQ!

Does Your Startup Have a Story?

“Startups that are failing tend to be struggling to tell a compelling story.”

Last week, the Dittoe Public Relations team was given the opportunity to take a front row seat as hundreds of entrepreneurs, founders and creative technologists from across the country converged on Indianapolis for the city’s first startup conference, The Powder Keg.

The Powder Keg introduced something brand new to Indianapolis by creating a series of events that exemplified the spirit of entrepreneurship: sharing and leveraging the power of perspective shifting ideas so they can spread as widely and effectively as possible.

The entrepreneur community in Indianapolis (and across the Midwest) is itself an early-stage startup, but The Powder Keg proved without a shadow of a doubt that entrepreneurial energy and momentum are no longer limited to coastal tech hubs.

 

 

 

 

 

 

 

 

 

 

 

 

 

So, how can Indianapolis and other cities throughout the Midwest join the ranks of San Francisco, Los Angeles, New York and Boston as centers of creation and innovation?

Tell better stories.

Throughout The Powder Keg, an interesting theme emerged as presenter after presenter took the stage and stressed the importance of telling your company’s story.

Nobody articulated the importance of storytelling better than Scott Case, founding CTO of Priceline and CEO of Startup America Partnership: “Startups that are failing tend to be struggling to tell a compelling story.”

In the startup world, the creation of a story can seem trivial when compared to the creation of a product or service, and the notion of storytelling can seem intimidating as it often conveys a very complicated process. As a result, startups often forgo the storytelling process so they can continue focusing on building and improving their product or service.

Now, don’t get me wrong, having a finished, easy-to-use product that delivers what it promises is critical. But a well-made product or useful service is not a story, and there is no shortage of great products and services that nobody has ever heard of.

A story is something that conveys information, ideas, emotion and context in an original and engaging manner. By itself, a startup does not provide context or convey emotion; it is merely a provider of a product, service or idea.

Sometimes, founders and entrepreneurs can be so invested in ensuring their startup’s success that they forget to consider the big picture: “What does this mean to those who aren’t invested (financially or emotionally) in our company?” “How does this new product change or improve upon something that has already been done?”

The amazing thing about early-stage startups is that every one of them has a story. And, having worked with more than a few, I can tell you that startup stories are some of the most entertaining ones you’ll ever hear.

Never underestimate the importance of just telling a good story. To make others care about your company or idea—whether you’re pitching your startup to potential investors, clients, partners and journalists, or just conversing with friends and family— you need to engage them with a story that conveys information, ideas, emotion and context.

What’s your startup’s story?

 

A big thanks to Matt Hunckler and the Verge community for hosting The Powder Keg and Startup Bowl!

Page 1 of 212