How to use Facebook Live to grow your business

A STEP BY STEP GUIDE

On pace to hit 2 billion monthly active users this year, Facebook is the world’s largest social media network. But brands can’t rely solely on standard text, link and photo posts to stand out in users’ news feeds. With Facebook’s new algorithm, Facebook Live videos are placed higher in users’ news feeds where they are more likely to be seen. Given Facebook’s prioritization of real-time video, it’s important to understand how to use Facebook Live to help your brand’s content stand out.


Step 1: Log on to your Facebook App on your mobile device.

 

Step 2: Click on your company’s Facebook Page. You must be an Admin/Editor of the business page to access this.

 

Step 3: The homepage will look like the below. Click in the “Write something…” box.

Step 4: Click on the Live Video icon.

Step 5: Prepare for filming. Your screen will show the view from either the front-facing or outward-facing camera. To toggle between the two options, select the icon with the two arrows on the top right of the screen. Facebook Live videos can also be filmed in either portrait style or landscape style. It’s important to select one style to use during the entire filming to provide the best viewing experience for your followers. Hold your phone as steady as possible in order to capture the best footage.

Step 6: Write a compelling caption that gives your followers an idea of what they will be watching during the live video streaming.

 

Step 7: Once you are ready to begin filming, tap the Go Live button at the bottom right corner of the screen. It will prompt a “3..2..1” countdown on your screen right before you are officially broadcasting to your Facebook followers.

 

Step 8: Encourage followers to like and comment as you are filming. It can even be helpful to have a second person on a desktop or mobile device monitoring the company Facebook page and responding to questions or comments in real time. If this isn’t an option, you can use the actual video to respond to answers out loud after first addressing the question or comment.

 

Step 9: Once you are ready to wrap up, summarize what just happened in the video and end with a call to action. What was the purpose of your broadcast? Do you want people to sign up for an event or email newsletter to learn more? Visit a website to learn more about a company? Attend an event? Make sure a clear call to action is given to viewers before turning off the video.

 

Step 10: Save the video. Once you finish the broadcast, you’ll see a screen similar to the one below. Make sure to toggle the option to save your video to your camera roll so that you can use the original video for future use or across your other social media networks.

Step 11: CONGRATS! You did it. Even though the video stream was live, you can edit the original post to include additional information, such as your call to action, or tag other Facebook accounts or pages that are included in your video.

Interested in learning how we can help you with your social media efforts? Let’s connect and discuss how we can help you drive results for your business through social media.

Are Twitter Ads Relevant in the Age of Temporary Messaging Apps?

For those with their finger on the pulse of digital media, it may seem as though Snapchat reaches new heights every day. For instance, Snapchat now has more daily users than Twitter or LinkedIn and is accessed regularly by 30 percent of all U.S. millennials.

But does this mean that it’s logical for your brand to begin a Snapchat advertising campaign? Most likely not, and especially not for small or mid-sized businesses lacking a teen and young adult customer base. Although Snapchat recently launched an expansion of its advertising opportunities, the platform has not yet been developed to the extent where a majority of businesses can leverage its reach for a significant ROI.

However, there is one social platform that offers unparalleled social advertising ROI – Twitter. Though it’s reached maturation, the little blue bird still packs a punch where influence and targeting is concerned and more so than ever with updated advertising features such as conversational ads and video ads on specific content categories.

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The efficacy of Twitter advertising was on display during one of the biggest nights in American politics – the first presidential debate. Jenna Golden, head of political ad sales for Twitter, reported that her team dealt with multiple budgets of at least six figures on debate night. Eclipsing 84 million viewers and more than 10 million tweets, the event easily claimed the title of the most tweeted debate ever. Golden also noted that Twitter’s advertising tools allow campaigns of all magnitudes to target potential voters by demographic categories such geography, gender and Twitter-specific criteria such as the accounts a user follows or even specific hashtags they’ve used.

But can regular businesses leverage the social media site to the same extent? Absolutely!

Twitter offers a variety of targeting efforts based on who a user follows, interest categories, words and phrases a user recently tweeted or even what they’ve searched for. By honing in on the demographics of an ideal customer base, businesses can reach their audience more easily and cost effectively than other social networks without in-depth ad targeting.

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Whether you’re a microbusiness with a team of one or a multi-billion-dollar company, Twitter has direct access to and influence over your audience – no matter now large or small, niche or broad – you just have to pay to consistently get your content in front of them.

Have questions about whether social media advertising may be right for your business? Request a consultation with our team of experts and we’ll walk you through social media platforms and PR/advertising options that deliver measurable results.

Dittoe PR under par at the 2016 BMW Championship

Golf is a game of precision: The slightest miscalculation–distance, wind speed, club choice–can have devastating results. Analysis, focus and execution create success. The same can be said for a public relations campaign boosting an international sporting event.

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Dittoe PR was responsible for media coverage, social media, ticket sales and event marketing surrounding the 2016 BMW Championship at Carmel’s Crooked Stick Golf Club. Throughout the week, the tournament battled challenges such as inclement weather conditions and competition with opening week of the 2016 NFL season for coverage and attendance.

Despite these outside factors, Dittoe PR navigated the conditions and orchestrated one of the most successful BMW Championship tournaments to date.

Leading up to the event, Dittoe PR spread the word with a consistent barrage of targeted media coverage that began 12 months prior to the tournament and included stories on holiday ticket packages, course enhancements made in preparation for the tournament and features on local volunteers.

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Dittoe also led the charge on a clever social media campaign that staged the BMW Championship trophy at several iconic Indianapolis area locations. The #WheresWadley campaign proved to be a fun way to announce the tournament’s presence in the Indianapolis market and generated a palpable buzz on social media in the weeks leading up to the big event.

In addition to promoting the 2016 BMW Championship, Dittoe also proudly promotes the Evans Scholars Foundation year-round. This foundation grants full college scholarships to deserving young caddies with limited financial means, and all net proceeds from the BMW Championship benefit the Evans Scholars Foundation. By highlighting the stories of various scholarship recipients, Dittoe secured interviews with ESPN, the Golf Channel and other high profile media outlets during tournament week.

In total, attendance figures reached 125,000 and Dittoe PR secured 275 media placements resulting in more than 34 million impressions.

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