How To Turn An Internship Into A Full-Time Job

Take it from us at Dittoe PR: internships are a great way to score a full-time job. With much of our office boasting the title of former Dittoe PR intern (myself included), it’s no wonder our program is one of the top in Indianapolis.

 

After interning for nearly a year, I quickly recognized that internships are mutually beneficial for both parties, with interns gaining valuable professional experience, networking and building their portfolios, and employers obtaining much-needed assistance, receiving a fresh perspective, and recruiting future employees. The “trial period” an internship offers allows employers to discover how much potential a student or recent graduate has and whether they’re ready to take the next steps towards becoming a #PRpro.

 

If you’re looking to make your internship into a full-time job, here are a few tips to increase your chances of getting hired.

 

Demonstrate a strong work ethic and engage.

 

Between exams, parties, and friends, interns can get easily sidetracked by outside distractions, but demonstrating a strong willingness to work and to showing up on time every day goes a long way. Some interns only work to check a box in their resume or satisfy school credit, but those students are missing out on a great opportunity to turn an internship into a full-time position.

 

Interns should realize it is engagement, not just a strong work ethic, that can help guarantee a full-time job offer. Demonstrate your enthusiasm to learn by taking efficient notes in meetings, attending non-mandatory company outings, and going above and beyond in what you’re asked. The best interns don’t simply complete the project – they find different ways to become a valuable resource in the office.

 

Solicit feedback.

 

In order to continue growing and developing a master PR skillset, interns should solicit feedback from supervisors and those they directly work with on a day-to-day basis. Seeking input will not only improve your skills, but it will prove you’re worth hiring. BONUS – it also shows you’re eager to advance.

 

After each completed task or project, ask your direct supervisor to sit down and discuss how you did. Find out how you can improve, or where you might have been lacking and how to make changes for the next go-around. While it might be difficult to hear constructive criticism at first, learning to seek it out will improve your interpersonal skills and show you’re thinking long-term.

 

Make use of downtime.

 

At Dittoe PR, we pride ourselves on the real client work we assign interns. No busy work or coffee runs here!

While that usually doesn’t provide for much downtime, should an intern encounter a lull in projects, it’s important they make good use of their time.

 

Instead of dwelling on social media or focusing on homework, interns should ask what additional projects they can help with. In this industry, it’s likely someone has a project that could use some TLC. Both the intern director and your colleagues will notice and remember that you took initiative and showed enthusiasm for the job.

 

Be honest about professional goals.

 

Let’s face the facts: no one’s a mind reader. If a full-time job offer is what you’re after in your internship, let your supervisor know.

 

Rather than being pushy, provide clarity about your goals. Make a point to tell them you’ve enjoyed your time at the company and would love to discuss any permanent opportunities. Even if the company can’t offer you a job, they’re more likely to keep you in mind should there be an opening.

 

On the flipside, if you’re looking to work in a different role post-internship, be honest about that too. Your internship supervisors serve as valuable professional references. Don’t let that opportunity slip away either.

 

Keep in touch.

 

If your internship ends before you’ve finished school, be sure to keep in touch with the company. Exchange contact information, add colleagues on LinkedIn, keep up with the company on social media, and find other ways you can stay connected. When you’re in town, consider dropping by the office or arranging a lunch to catch up with co-workers.

 

Also, if you say you’ll stay in touch, follow through with it. It’s not only courteous, but it will help to keep you at top-of-mind for any hiring decisions or requests for professional references.

 

Interested in an internship with Dittoe PR? Check out our career page here for more details.

What is Public Relations? [Part 2]

Often times when people think of public relations, they think of high-class parties and frivolous networking –  as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much more than meets the eye.

 

After just a year in the public relations industry, I have contributed to numerous strategic campaigns all entailing services as unique as the clients they are designed for. From event planning to content creation, media relations to graphic design, the public relations industry is ever-changing and so is my job as a #PRpro.

 

Executing social media campaigns.

Whether you’re a millennial or not, maintaining a social media presence is crucial in today’s world.  And though it may be daunting, don’t fret! At Dittoe PR, we eliminate the headache by crafting and executing social media campaigns tailored to each clients seeking exposure in the social world. From Facebook, Instagram and LinkedIn, to Twitter, Snapchat, YouTube, Pinterest and more, it is important to take every platform into consideration and pinpoint which one will best support the messaging and motives of our clients.

 

We don’t stop there though; our entire staff of PR pros consistently contributes to our agency’s social platforms. While we often post client-oriented coverage to increase exposure, we also feature creative content that gives our followers a taste of our funky-fresh office and provide a behind-the-scenes look into the world of public relations.

 

Designing client content.

If Instagram has taught us anything, it is that presentation matters. Here at Dittoe PR, we get giddy at the opportunity to ‘wow’ our clients by creating content that is both effective and visually appealing. Whether it is monthly reports, case studies, or Snapchat filters, we pride ourselves on crafting quality copy that not only aligns with our clients’ messaging, but our agency’s as well.

 

Communicating visually is just as important in PR when strategically working to reach audiences and produce results. When properly designed, graphic elements can even establish professional credibility and engage audiences on a deeper level. Utilizing graphic design sets our agency apart from the rest and serves as a major asset for our client services.

 

If you’re company is looking to secure more media coverage or is in dire need of a social media revamp, we’re just a click away from executing the right strategic plan based on your company’s unique needs.

What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.

 

Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared next week by fellow PR pro Sophie Maccagnone.

 

Putting together a client event.

Whether it’s planning a grand opening, coordinating a community celebration, hosting a red carpet event or organizing a VIP night, Dittoe PR has had its fair share of event-planning experiences. Putting together a client event can be a fun and unique way to garner additional media coverage for your client. Be warned, though, that months of organization and planning go into making sure these events are a success.

 

In addition to inviting media, planning an event can include outlining the run-of-show document, coordinating schedules for celebrity appearances, general event or regulation research, working directly with vendors, designing invitations or event posters, booking talent, and providing on-site support throughout the event.

 

Earning third-party credibility.

Another overlooked public relations tactic is earning your client credibility from third-party sources. This comes in the form of writing a bylined article for a publication or putting together an award nomination. Contributing byline articles can help position clients as experts in their industry (and you should be one too), as well as showcase their services and offerings in a non-traditional way.

 

Award nominations are another way to help give clients additional street cred. Take the time to research, craft, and submit the perfect nominations to earn additional recognition for your client. That award opportunity can be used later on to show that they are qualified for the job and worth being nominated for other accolades.

 

Be sure to check out our blog next week for part two of this series on how the job of a PR pro goes beyond just media relations. And, while you wait, if you think your business or brand could benefit from our plethora of services, we’d love to hear from you!

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